Facebook is looking to challenge media companies and production houses as it may be looking to buy its own original content. The social networking giant, which has over 1.57 billion users, is said to be exploring the possibility of producing scripted shows, game shows and sports broadcast, which would put the Mark Zuckerberg-led company in direct competition with Amazon and Netflix.
Both Mashable and Re-code have confirmed the development that Facebook is working on its own original content. The social media company has begun the talks with various “potential partners” and its efforts are in “early phases” of planning the video expansion, reports Mashable.
Facebook’s head of global creative strategy Ricky Van Veen, who was the co-founder of CollegeHumour site, is overseeing the initiative, according to reports. The new content, which hasn’t been finalised yet, would come under Facebook’s video tab, according to a statement from Ricky Van Veen.
“Earlier this year, we started rolling out the Video tab, a dedicated place for video on Facebook. Our goal is to kickstart an ecosystem of partner content for the tab, so we’re exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook. Our goal is to show people what is possible on the platform and learn as we continue to work with video partners around the world.”
Facebook is trying to hard to ink deals with original content creators to catch-up with established players like Amazon and Netflix. Over the past months, both Amazon and Netflix have really expanded their on-demand offerings – a mix of international and local content.
Netflix, for instance, have some of the best ranked original shows such as Narcos, House of Cards and Orange is the New Black, to name the few. Similarly, Amazon.com also distributes original television shows through its Prime Video service. Both Netflix and Amazon have their presence in a number of countries globally, including India.
It’s apparent that live video streaming and original content will play a crucial role in expanding Facebook’s user base. This could give the social networking site a new source of income. But it will also clash with Facebook’s insistence that it is a tech company and not a media company.