Updated: September 28, 2016 2:28:15 pm
Facebook is preparing to take on enterprise communication platforms like Slack, Yammer, Skype for Business starting next month. According to The Information, Facebook is reportedly launching ‘Facebook At Work’ next month with an aim to make work as social as possible.
Facebook At Work is an enterprise communication and collaboration software, considered the next expansion platform for the social media giant. With workplaces transforming with new digital initiatives, Facebook At Work has been catching the interest of CIOs globally. Earlier, Facebook said there are over 60,000 organisations waiting to test company’s enterprise service.
Facebook At Work’s pricing plan will be based on ‘per monthly active user’ as opposed to a flat rate per company. Techcrunch notes, Facebook will announce integrations or partnerships with other SaaS service providers including Asana. Facebook says its confident that the product will engage employees and the new revenue model will work in favour of both organisation and the social media giant.
“Facebook at work is based on five pillars — Newsfeed, groups, timeline or profile, work chat and search. On top of this, there is security and analytics which is exclusive to this service,” Codorniou had said while speaking with indianexpress.com in May. Facebook At Work is already available to initial testers and the company said some big names like UST Global, L&T, Godrej Industries and Yes Bank, along with startups like Zomato and Delhivery have adopted the platform.
Facebook At Work’s exact price is still unclear but there are more than 400-plus beta testers on board. Facebook At Work sounds exciting but it will have a tough sell against growing competition for paid for service like Slack and Skype’s expansive foothold in the enterprise business.
At MS Ignite, Microsoft recently announced its plan to scrap Yammer Enterprise service in a push towards unannounced Skype teams. The end of Yammer might work in Facebook’s favour but it will need convincing to believe that it can be for work and not just play.
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