Samsung to unveil new foldable phones at its July 9 event in New York

Although the mainstream Galaxy S series remains Samsung’s most important product strategically and economically, the company is increasingly placing its bets on foldable phones. These devices, which feature a single screen that folds in half, gained prominence when Samsung launched its first foldable phone in 2019. Samsung remains the biggest player in the foldable phone market, though Chinese brands — particularly Honor and Oppo — are catching up with thinner and lighter offerings.

Even though the market for foldables remains small compared to traditional smartphones, noted analyst Ming-Chi Kuo of TF International Securities said last week that Apple — which has not yet entered the foldable phone segment — plans to launch a folding iPhone starting next year. Kuo said Apple’s folding phone could have a display made by Samsung Display, which is planning to produce as many as eight million foldable panels for the device next year.

Along with an update to its new foldable phone series, we may also hear more about Project Moohan — Samsung’s mixed-reality headset developed in partnership with Google. The device runs on Android XR, an operating system designed specifically for headsets and smart glasses. The headset is somewhat similar to Apple’s high-end Vision Pro. The Korean company could also debut a new wereable at its Unpacked event.