Pokemon Go is not yet officially launched in India, but that does not mean the craze has not caught on here. According to Blueocean Market Intelligence, there were at least 70,000 social media conversations on the topic in India over the past fortnight. And remember, these are social media conversations so the actual trends will be much higher.
The company says Twitter was the preferred platform for sharing posts, discussions and queries about Pokemon Go with most users logging in from Mumbai (32%) followed by Delhi (21%)and Chennai (10%). Twitter has been used to share and suggest links to Pokemon Go instruction videos on YouTube.
Plus, social media has been the top source for APK files to download the game unofficially in India. However, piracy concerns were also being discussed threadbare. Players also complained about the poor Internet connectivity in India which was killing the thrill for some of them. Blueocean has also highlighted how brands had started to cash in on the craze.
An earlier report by Meltwater, another media intelligence company, said monitoring social media conversations would help Niantic dig decide which countries to enter next based on the social buzz. The company had said it would not be surprising if there was a flurry of Pokemon products flooding the market based on the buzz.
In fact, the Pokemon Go business model might be a bigger success than the game itself. Companies are already pushing for sponsored locations where players can go and catch creatures. While this is driving footfalls to these locations, like malls and coffee shops, don’t be surprised if soon this is tied to a purchase — buy and coffee and get a coupon to let you catch a Pokemon at that specific location.