Follow Us:
Sunday, February 23, 2020

Samsung Galaxy Note 9 has some challenges, and opportunities ahead: Here’s why

Samsung Galaxy Note 9 is debuting a bit early because the S9 has not really been flying off the shelves.

Written by Nandagopal Rajan | New York | Updated: August 9, 2018 7:44:58 pm
samsung galaxy note 9, samsung galaxy note 9 launch, galaxy note series, galaxy note 9 new york launch, galaxy note 9 price, galaxy note 9 specifications, samsung galaxy features, mobiles, tech opinion, samsung Samsung Galaxy Note 9 is all set to debut in Brooklyn, New York on August 9, which is today and is an important device for the company,

Samsung Galaxy Note 9 will be unveiled to the world at an Unpacked event in New York on August 9. Samsung’s large-screen flagship has for years been the Korean tech leviathan’s second annual flagship, trying to shore up high-end sales before the holiday season and just about when the interest around the S series flagship of the year wanes. However, this year it will have more burden on its shoulders.

In fact, Samsung is pushing its Note flagship a bit early because its S9 has not really been flying off the shelves. It is rare for a company to say this, especially Samsung, but its second-quarter earnings note had these lines: “The mobile market condition will likely remain challenging in the second half amid pricing competition and new product launches. The company will respond through the early introduction of the Galaxy Note and competitive mid- and low-end models with new features.” So the Note 9 has a challenging opening ahead of it.

But there are other challenges too. For one, Samsung has to figure out how to sell expensive phones at a mass scale. Apple has been able to push up the average selling price of its phones to $700. So even if it sells less, it makes more or at least an equal amount of revenue than before. And the $1000 Apple iPhone X has really helped its cause.

Also Read: Samsung Galaxy Note 9 launch on August 9: Everything we know so far

Secondly, even if it does not push the price or margins, it needs to be able to offer a compelling reason for people to pick up the Note 9. In India, for instance, both Apple and Samsung have been struggling from the OnePlus challenge. This startup has been able to offer a good premium experience at almost half the price of an iPhone and now leads the top-end segment.

Galaxy Note 9, Note 9, Samsung Galaxy Note 9, Note 9, Galaxy Note 9 launch, Galaxy Note 9 price, Galaxy Note 9 specifications, Galaxy Note 9 features, Samsung Galaxy Note 9 how to watch live, Galaxy Note 9 August 9 launch, Samsung Samsung has for years been catering to a specific user base with its Note series and a big chunk of those are also repeat customers.

So, the question will be what can it offer that a OnePlus phone can’t in terms of experience and performance. Also, the other Chinese manufacturers, who have till now been playing in the budget game, have started pushing the price points of their offerings northwards. Oppo, Vivo, and Huawei all have phones now in the premium segment, some of them with clear USPs.

Also Read: Samsung Galaxy Note 9 launch LIVE UPDATES from New York: Expected price, specs

To Samsung’s credit is the fact that the Note series is still very unique. Though a lot of other brands now try to play on the Note keyword, none have the biggest factor that makes the Samsung Note series unique: its stylus. Cashing in on this, it is expected that even if the phone does not have a lot of improvements, an S Pen stylus will sure come with new features.

Also Read: Mi A2 launched in India for price of Rs 16,999; pre-order opens tomorrow

Samsung has for years been catering to a specific user base with its Note series and a big chunk of those are also repeat customers. Even with the Note 9, this is the guarantee the Samsung has. Even its S series does not have this loyal user base. However, with the Note 9, it will have to offer enough to keep these users base interested. As for wooing a new user base, that is a tough challenge for any smartphone manufacturer in 2018.

Disclaimer: The author is in New York on the invite of Samsung India.

📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines

For all the latest Technology News, download Indian Express App.