Yu, the new online brand from Micromax, today launched its first smartphone running Cyanogen OS in India at a price of Rs 8,999. Running Cyanogen OS 11, built on Android 4.4.4 OS, the Yureka smartphone sports a 5.5-inch 720p HD display and comes with 4G LTE Cat4 modem, making it the cheapest 4G Android smartphone in the country.
With the partnership with Cyanogen, Yu will offer an unlockable bootloader, kernel source, full Android build tree and allows users to root their phones.
The first Yu smartphone will be sold exclusively on Amazon.in through flash sales starting second week of January. Interested buyers can register themselves on Amazon.in starting 2 pm on December 19.
The Yureka smartphone runs on a 1.5GHz octa-core 64-bit Qualcomm Snapdragon 615 CPU (Cortex A-53), Adreno 405 GPU with 2GB DDR3 RAM and 16GB internal memory (12 GB available) which can be expanded up to 32GB. The smartphone mounts a 13MP AF rear camera (Exmor Sony CMOS sensor, f2.2 aperture, 1080p @ 30fps, 720p @ 60fps) and a 5MP front camera. The device is powered by a 2,500 mAh removable battery.
On the connectivity front, the device supports GSM, GPRS, WCDMA and LTE networks (LTE TDD B40 2300MHz, LTE FDD B3 1800MHz, WCDMA 900/2100MHz, GSM 900/1800/1900MHz), WiFi, Bluetooth 4.0, micro USB, 3.5 mm audio port and comes with G-sensors, proximity, light sensor and gyroscope.
Following OnePlus One, the Yureka comes with a moonstoon finishing at the back and is also offering a hand crafted leather back panel.
Yu has delivered a good looking device at an affordable price of Rs 8,999. The Yureka smartphone competes directly with the Xiaomi Redmi Note 4G. What is more interesting is the fact that with this eye-popping spec sheet at a competitive price, Yu might pose a tough competition for other Micromax smartphones under Rs 13,000.
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