Xiaomi isthe second largest smartphone brand in India, according to a report by research firm Canalys. The Chinese technology company continues to grow in Q1 as it accounted for 14 per cent or 4 million shipments in the quarter. This is up from three per cent last year. Xiaomi was followed by Vivo at the third position.
Samsung grabbed the top spot as it shipped over six million units in Q1, but Xiaomi was not too far. The Canalys report points out Samsung’s offline strategy for its J-series smartphones has worked in its favour. Xiaomi’s success, on the other hand, has been attributed to its online go-to-market strategy.
Additionally, demonetisation might have played a role in encouraging more “young, Internet-enabled” consumers to buy online, notes the research firm.
Vivo surpassed the 10 per cent mark in the quarter as it witnessed 36 per cent sequential shipments. “Vivo was just shy of shipping 3 million smart phones in the quarter. Its strategy to focus on the highly fragmented ‘unorganized’ retail market is paying off,” said Mo Jia, Research Analyst.
Xiaomi was number two smartphone brand in India in Q4, 2016 as well with 11 per cent share. Growing by more than 230 per cent, Xiaomi reached the 3 million mark in the last quarter. Samsung didn’t let go of its top spot either as it had shipped 6.2 million units in Q4, 2016. It leads the Indian smartphone market with a 22 per cent market share.
Indian smartphone market was largely dominated by Chinese smartphone brands in the last quarter given no home-grown player made it to the top five. It is the same this time around as well.
Oppo, with 2.6 million units shipped, held the third position in Q4, 2016. In fourth position was Lenovo with 2.6 million units shipped and a 9 per cent market share, followed by Vivo, which shipped just over 2 million smartphones in last quarter.