Samsung remains smartphone market leader in South Korea: Strategy Analytics

South Korean smartphone maker Samsung has topped domestic phone shipments in Q4 2017, says a report, that places Apple second, with 28.3 per cent of sales.

By: IANS | Seoul | Published: February 19, 2018 2:48:09 pm

Samsung smartphones, South Korean smartphone market, Apple iPhones, Strategy Analytics report, Samsung budget smartphones, iPhone global shipping, global smartphone market, Samsung Electronics, iPhone X The South Korean tech giant shipped 24 million units in the local market during the fourth quarter of 2017, reports Yonhap news agency. (File Photo)

Samsung smartphones maintained their dominant market status late last year as Apple iPhones expanded their presence in South Korea, an industry report said on Monday. According to the report by industry tracker Strategy Analytics, the South Korean tech giant shipped 24 million units in the local market during the fourth quarter of 2017, reports Yonhap news agency.

The figure accounts for 46 per cent of combined shipments that is nine percentage points down from the same period a year earlier, the report said. Apple, meanwhile, sold 15 million units of its iPhones in the same quarter, with its market share reaching a record high 28.3 per cent. The figure for the iPhone is 3.3 percentage points up from the same period a year earlier, Strategy Analytics said.

Samsung has been moving to maintain its market share through budget models. In the global market, Apple shipped 77.3 million smartphones worldwide in the October-December months, overtaking Samsung Electronics, a separate report said. Apple captured first place with 19.3 per cent global market share, nudging Samsung into second place, Strategy Analytics said.

The industry tracker said there was robust demand for the iPhone X, though global iPhone volumes have been on the decline on an annual basis for five of the past eight quarters.

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