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Samsung hypes the Galaxy Z Flip with teaser during Oscars 2020

The unexpected reveal of the Galaxy Z Flip during Sunday night's Academy Awards telecast could be a well-calculated marketing strategy

By: Tech Desk | New Delhi | Updated: February 10, 2020 12:23:11 pm
galaxy z flip, galaxy z flip oscars 2020, samsung galaxy z flip commercial, oscars 2020 samsung galaxy z flip, Samsung Unpacked 2020 The Galaxy Z Flip will make its global debut on February 11. (Image credit: Ishan Agarwal/Twitter)

Samsung aired a commercial for the Galaxy Z Flip during today’s Oscar telecast. This is the same flip-style foldable smartphone that Samsung plans to launch during the company’s Unpacked event on February 11 in San Francisco.

Without revealing the name of the phone, an ad for the Unpacked 2020 showed a new folding smartphone. This clamshell design brings back memories of flip phones that once ruled the market.

The folding phone, believed to be called the Galaxy Z Flip, folds up into a palm-sized device, making it portable enough to fit into a pocket. The design is reminiscent of Motorola’s foldable Razr smartphone, which recently went on sale in the US.

Must read| Foldable phones are broken. Can Samsung fix it?

As seen in a brief commercial during the Oscars, the phone has a large foldable screen inside and a small 1-inch screen on the outside. The small screen on the front can be seen providing information about an incoming call. Google Duo has been prominently highlighted in the clip. You can see yourself the Galaxy Z Flip in action in the video below as captured by Bloomberg’s Mark Gurman.

The unexpected reveal of the Galaxy Z Flip during Sunday night’s Academy Awards telecast could be a well-calculated marketing strategy. It shows that Samsung is targeting a new set of audience, most likely the fashion crowd, with the Galaxy Z Flip.

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Some reports suggest the Galaxy Z Flip foldable phone might cost $1400 (roughly Rs 99,869), meaning the phone won’t come cheap. The South Korean major will take the wraps off the Galaxy Z Flip, alongside the Galaxy S20 series on Tuesday during the Unpacked 2020.

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