Samsung Galaxy A7 launch Highlights: Price in India starts at Rs 23,990, sale from September 27

Samsung Galaxy A7 128GB storage option is priced at Rs 28,990, while the 64GB base storage model comes at Rs 23,990. HDFC bank users will get Rs 2,000 cashback on purchase of the phone. 

Samsung Galaxy A7 will be available on September 27 and September 28 exclusively on Flipkart, Samsung shop and Samsung retail stores after which the device will go on open sale via offline and online platforms.  

Samsung Galaxy A7 is powered by the Exynos 7885 processor. It will come in 4GB RAM +64GB storage and 6GB RAM and 128GB storage in India. The phone supports expandable storage up to 512GB. 

Samsung Galaxy A7 is only 7.5 mm thick. The fingerprint sensor is embedded in the power button on the right, so there is no rear fingerprint scanner. The phone has a 2.5D glass back design and there's Corning Gorilla glass 3 on the front. The phone also supports Dolby Atmos 360-degree surround sound.  

Samsung is adding the AR Emoji feature seen on the selfie camera of the S9 series, Note 9 to the Galaxy A7. This is similar to Apple's animoji and it will capture a user's facial expression to create their AR emoji. The front camera is 24MP with LED flash. The low light performance has been improved, says Samsung.  

The 24MP primary lens when coupled with 5MP bokeh camera allows users to adjust live focus. The scene optimiser feature can detect 19 different scenarios to automatically enhance photos. The phone also supports super slo motion mode seen on the Galaxy S9 , Galaxy Note 9 where it can record videos at 960 fps.   

Samsung Galaxy A7 launched. It comes with a triple camera setup, a combination of 24MP low light lens, 8MP ultra wide lens and 5MP Bokeh lens . Still waiting for Samsung to confirm the price.  The 8MP ultra wide lens has 120-degree ultrawide view. Users can also shoot videos in this mode.

Sumit Walia, Director Mobile India, Samsung India on stage. Walia talking about brand's philosophy - do want you can't. Samsung's largest mobile factory in Noida will be able to produce 120 million smartphone units per year by 2020. Samsung Opera House is the company's world largest mobile experience center.   

Samsung Galaxy A7 Indian launch event expected to start in five minutes. The phone, which comes with triple rear cameras, is speculated to be priced closed to Rs 28,000. The phone will be Flipkart exclusive. It has already been announced in South Korea.  Samsung's new phone will challenge other mid-range devices like OnePlus 6, the upcoming OnePlus 6T, Honor 10, Huawei's Nova 3, etc. 

Samsung's Galaxy A7 event is about to start. However, there is no livestream for the same. 

Samsung Galaxy A7 wil likely have a price of Rs 25,000 and above given this is one of the more premium mid-range devices from the company.  The Galaxy A7 will be Flipkart exclusive, though it will also be sold on Samsung's own online store, as well as exclusive offline stores. 

This is Samsung's first smartphone with a triple camera at the back. Samsung has used a traditional sensor, a wide-angle sensor and a depth-sensing camera sensor in combination at the back. The rear camera is 24MP+8MP (Ultra wide angle) and 5MP combination at the back. Reports have also said Samsung is working on a new Galaxy A9 Star pro which will have four cameras at the back. Samsung is playing catching up with Huawei and Oppo, which have all launched triple rear cameras.