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Samsung’s claim: Sold over 5 million units of Galaxy A series in 70 days

Samsung has claimed to have sold over 5 million units of the Galaxy A-series smartphones across India in a span of 70 days. In the process, the smartphone maker has generated over $1 billion in revenue.

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Samsung has claimed to have sold over five million units of the Galaxy A-series smartphones across India in a span of 70 days. In the process, the smartphone maker has generated over $1 billion in revenue.

The company had first introduced the Galaxy A series devices on March 1 earlier this year and since then it has launched six Galaxy A smartphones namely the Galaxy A10, A20, A30, A50, A70 and A2 Core. All these models have become popular across the country in a short span of time, the company said in a release.

Samsung’s market share in India had witnessed a sharp fall in the past few years owing to the influx of its Chinese competitors such as Xiaomi, Huawei, Oppo and Vivo, which offered better specifications at a much competitive price when compared to Samsung.

After reassessing the situation, Samsung introduced its a range of smartphones under the Galaxy A series earlier this year. Samsung had earlier this month said that sold over two million smartphones in the Galaxy A series amounting to $500 million across the country in just 40 days.

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The smartphone maker has also launched ‘India Ready Action’ campaign to support the momentum of Galaxy A sales in India and plans to sell $4 billion worth of Galaxy A smartphones this year.

Must read: Samsung ahead of OnePlus in Q1 2019 premium smartphone shipments in India: Counterpoint

“I would like to thank our consumers for making Galaxy A an unprecedented success story. Designed for young millennials and Gen Z, Galaxy A offers capabilities to shoot videos in Ultra–Wide, Slow-Mo and Hyperlapse modes. These features are transforming the way consumers are using smartphones by allowing real-time content creation and sharing,” Ranjivjit Singh, SVP and Chief Marketing Officer, Samsung India said in a statement.

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The company’s flagship device, the Galaxy S10+ is also doing well in the country, helping Samsung consolidate its number one spot in the premium segment.

Also read: Samsung Galaxy M40 India launch soon, likely to cost Rs 25,000

“Our premium lineup (S10, S10+ and S10e) has also done extremely well and we had a 77 per cent value market share in the premium smartphone category (Rs 30,000 and above) in India,” Singh added.

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To recall, Samsung overtook OnePlus to take the top spot in the premium smartphone in India in Q1 2019, according to recent data published by research firm Counterpoint.

First published on: 15-05-2019 at 07:29:49 pm
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