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Tuesday, December 10, 2019

‘Realme could develop its own ecosystem if growth continues at present pace’

Realme Taiwan COO has announced that Realme is expected to develop its own ecosystem in the future, which means that the brand will split from Oppo and work as an independent brand.

By: Tech Desk | New Delhi | Updated: December 2, 2019 11:09:40 am
realme brand, realme oppo split, realme independent brand, realme independent brand from oppo, realme split from oppo Realme is reported to split from Oppo soon to work as an independent brand.

Chung Hsiang-Wei, Chief Commercial Officer, Realme Taiwan has said the brand is expected to develop its own ecosystem in the future, complete with production lines if the business continues to grow at the current pace. The report by Digitimes also said the Realme brand Realme might soon split from Oppo to operate independently, but a statement from the company on Monday clarified that this was already the case. 

“Realme Mobile Telecommunications Private Limited is already an independent brand and legal entity. Realme was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth,” the statement clarified. Both the Oppo and Realme are subsidiaries of BBK Electronics Corporation, a Guangzhou-based conglomerate that also owns Vivo and OnePlus.

Realme also has a separate marketing and R&D division, but it shares resources with Oppo at the moment. Realme uses components from Oppo for its products that also includes Oppo’s ColorOS. Realme has now started to offer a customised version of the UI, though the changes are not significant.

The brand has established itself a popular smartphone brand in India while it also ranked seven in global smartphone shipments. Realme was named the fastest-growing smartphone brand and focuses on designing a budget-friendly smartphone. However, recently, it unveiled its first-ever flagship device powered by the Snapdragon 855+ processor– Realme X2 Pro

It shows that Realme wants to do more than just launching budget devices. Realme has also a number of smartphone accessories in its portfolio including the earbuds, wireless earbuds, and power bank.

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Realme also teased an Apple AirPods-like earbuds during the launch event of Realme X2 Pro in India. It is expected to unveil the truly wireless earbuds by the end of December. The brand is also said to enter the smart wearables market as well. Realme is also reportedly working on a 5G smartphone that could also be launched this year.

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