OnePlus One, one of the most eagerly anticipated phones of this year, will become available in India from December 2 exclusively on Amazon.in. This is the first time the Chinese startup has tied up with a local partner to see the hugely popular phone.There is no word on the pricing yet, but we believe the company might go for a really aggressive price point given that the competition is really tough in the mid-range in India.
As reported by IndianExpress.com earlier, users in India will receive India-specific invites through OnePlus and Amazon.in. “The two platforms have been integrated so that invites claimed into a OnePlus account will be used to purchase the device on Amazon.in. Starting today, users interested in buying the One can log onto oneplus.net/in and register their interest for an invite,” said a release from OnePlus.
“Our company focuses first on our users and our product,” said Pete Lau, CEO of OnePlus. “We want to provide the best possible experience for our Indian users who have been so supportive of our vision. To do that, we are investing heavily in our Indian operations and partnering with the fastest growing and most admirable e-commerce company in the market, Amazon.in”
“We are very excited to bring this much awaited phone for our customers in India. And we are having real fun with the unique marketing initiatives for the launch. It fits right into our philosophy of bringing wide and unique selections and experiences for our customers,” said Amit Agarwal, Vice President and Country Manager, Amazon India.
Interestingly, a video featuring both Lau and Agarwal has been released to mark the tie up.
Also, departing from its regular modus operandi, OnePlus India will have a physical presence, the first outside of their headquarters with a local team led by General Manager Vikas Agarwal. “This will be the first region in which a localized service infrastructure is established, offering phone and walk-in support to users around the country.”
See our video review of the phone below
Read our full review of the phone later this week.