This is an archive article published on February 28, 2022
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‘You will find more similarity between OnePlus and rival brands than Oppo phones’: Pete Lau

Pete Lau said he will focus on maintaining uniqueness of the two brands when it comes to design as they are "targeting different segments of consumers and need to be positioned precisely".

OnePlus, OnePlus Pete Lau, OnePlus 150W SuperVooc charging, OnePlus vs OppoOnePlus founder and founder and now Chief Product Officer of OPPO, Pete Lau, said he will focus on maintaining uniqueness of the two brands. (Image credit: Nandagopal Rajan/Indian Express)
Written by: Nandagopal Rajan
3 min readNew DelhiMar 1, 2022 11:11 AM IST First published on: Feb 28, 2022 at 07:30 PM IST

Bringing in more clarity on the future of OnePlus as it integrates with mother brand Oppo, founder and now Chief Product Officer of OPPO, Pete Lau, said he will focus on maintaining uniqueness of the two brands when it comes to design as they are “targeting different segments of consumers and need to be positioned precisely”.

Asked about concerns raised by some consumers that some OnePlus and Oppo phones have started looking the same, Lau told indianexpress.com: “It is just that nowadays all eyes are on the two brands and people like comparing the products and find a lot of similarities. But, in fact, if you compare a OnePlus phone to a product from a competitor, you might find even more similarities.” He reiterated that as the person responsible for the products of the two brands he will strive to maintain their uniqueness.

Nandagopal Rajan writes on technology, gadgets and everything related. He has worked with the India ... Read More

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