Updated: November 27, 2014 8:00:37 pm
Microsoft Mobile has launched its first Lumia smartphone without the Nokia branding today in India after it had acquired the Finnish handset maker. The Lumia 535 Dual SIM is the first smartphone in India to feature Microsoft branding. Priced at Rs 9,199, Lumia 535 will available from November 28 both offline as well as online.
Lumia 535 Dual SIM runs on Windows Phone 8.1 with Lumia Denim update and comes with a 5-inch IPS LCD display with a qHD (540×960 pixels) resolution at a density of 220ppi with Corning Gorilla Glass 3 protection.
“The Lumia 535 with Windows Phone 535 is designed according to the needs of Indian consumers and it will be the first country where the device will go on sale,” said Pranav Shroff, GTM Program Manager (Product Marketing Manager) at Microsoft.
The smartphone runs on a 1.2 GHz quad-core Qualcomm Snapdragon 200 CPU with 1GB of RAM and 8 GB of internal storage which can be expanded up to 128 GB.
The Lumia 535 boasts about a 5MP front camera and a 5MP rear camera with LED flash. Powered by a 1905 mAh battery, it will be available in Orange, White, Dark Grey, Cyan, Green and Black colour options. The single-SIM version of the smartphone may be available in India at a later date.
On the services front, Microsoft is offering 15GB of Onedrive cloud storage for free. The Lumia 535 comes with Skype, Office and Xbox games.
Targeting the enterprise segment, Microsoft is offering 1TB OneDrive space for Rs 799 per month and Office 365 Business Premium at Rs 2499 per year.
The Lumia 535 comes with vouchers worth Rs 6000 from Jabong app, two month free subscription to Box TV and free e-books worth Rs 1,500 from Flipkart. Also, Vodafone subscribers will get 500 MB of free mobile data for two months.
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