Updated: March 22, 2014 8:30:50 pm
Micromax has tied up with chipmaker MediaTek and service provider Aircel in a bid to offer the “best out of the box experiences” for Indian customers. While Aircel will offer one stop solutions to address the increasing data demands, MediaTek along-with Micromax’s expertise in product design and performance will redefine the user experience, said a note from the companies.
As part of the deal, the devices powered by MediaTek will deliver a seamless and powerful user experience, while the bundled Aircel offers will drive data growth. The offers initially will be available Micromax phones MMX 377G, Funbook Mini 410i, A090 and X070.
Vikas Jain, Co-founder, Micromax, said the idea was to democratise technologies for the masses. “Our focus is now to provide seamless solutions to the consumers using their smart devices, thereby concentrating a large chunk of our efforts on coming up with products and services which act as solutions to the needs of the fast-evolving consumers. This partnership exemplifies the same endeavor,” he added.
Anupam Vasudev, Chief Marketing Officer, Aircel, said his company is bullish on device tie ups as the number of telecom subscribers in India accessing the internet through mobile devices will reach 350 million by 2015. “This clearly indicates that mobile devices and data connectivity is undoubtedly the future of mobile telephony.” Aircel has launched bundled offers with Micromax devices which will give customers exciting benefits worth more than Rs 10,000.
Dr Finbarr Moynihan, General Manager – Business Development at MediaTek, said the deal will not only give buyers benefits equivalent to the value of device but also a seamless and bundled value-add for data, voice and messaging across the entire product segmentation that includes dual-core smartphones, feature phones, 3G Tablets and 3G data card dongles.
The products will be available across the retail outlets across the country from April, 2014.