Micromax Canvas series is back. Indian smartphone maker Micromax has launched Canvas 2 (2017), in a relaunching the series that build the company’s reputation in the smartphone segment. The phone’s USP is that it comes with the new Corning Gorilla Glass 5 2.5D cover glass which is very rare in this price range.
Priced at Rs 11,999, the Micromax Canvas 2 (2017) will have a one-year one-screen guarantee. Corning Gorilla Glass 5 can apparently withstand falls from up to 1.6 meters — the average ‘selfie taking height’ — and is scratch resistant. The phone comes with unlimited prepaid talk time and data from Airtel for new and existing users. This is 400 minutes of talk time a day with a weekly cap of 1500 minutes and 1GB data a day.
CMO Shubhajit Sen said the phone will plug a gap Micromax had in the Rs 8,000 to Rs 15,000 segment which has a lot of volume in India now. Suggesting that the move to go offline only was a well thought out strategy, Sen said the customer behaviour was very different when it came to online and offline. “While online customers are driven by higher specs, the offline customer is influenced by other factors like the trust he enjoys with the retailer,” he explained. While Canvas 2 will be an offline phone, it will be also available on Micromax’s online store.
The Canvas 2 has a 8.5mm thickness and weighs 160 grams. It comes with a 5-inch HD display with 400nits brightness. The rear camera is 13MP with f2.0 aperture and a software driven bokeh effect. It has a 5MP wide selfie camera with a 4P lens.
Running Android Nougat, Canvas 2 is powered by a quad-core 1.3GHz Mediatek 6737 processor with 3GB RAM and 16GB internal storage. It has a fingerprint scanner and a 3050mAh battery. This is the first Android Nougat phone from Micromax. The phone is 4G VoLTE.
One interesting software addition in a pull up control pad for accessing commonly used feature. The phone is available in Chrome and Champagne colours.