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According to a press statement, Flipkart is introducing a “new system of Boost flash sales” which will ensure that those who register first are given priority allowing them to buy the phone first. The boost system will apply for the Lenovo A6000 Plus which goes on sale 12 May 2015.
The press statement adds that under the boost system, the first 10,000 customers get a chance to buy the smartphone. The registrations for this sale started on 5 May at 6 PM. Lenovo also claims it sold over 1 lakh Lenovo A6000 smartphones thanks to the flash sales.
The Lenovo A6000 Plus has a 5-inch HD screen with IPS, a 1.2GHz 64-bit quad-core Qualcomm Snapdragon 410 processor along with Adreno 306 GPU , and a 2300 mAh battery. It also has 2GB RAM and 16 GB storage space.
The device has an 8MP rear camera along with a 2MP fixed focus front camera and it runs on Android 4.4 KitKat OS. The Lenovo A6000 Plus supports two micro SIM-card slots.
Flash sales on e-commerce websites have become the subject of news on a daily basis. The Xiaomi Mi Band was apparently sold out in 7 seconds (these were the first special 1000 units that Xiaomi had promised at Re 1 only), the Micromax Canvas Spark, which went on flash sale on Snapdeal today saw 50,000 units get sold in five minutes flat.
A new approach to flash sales is definitely needed. While companies boast of how smartphones were sold in a matter of seconds, users are the ones left complaining because many are left don’t get device in their final cart, even if they had registered for the device. Interestingly after a flash sale, there are various forums where some users offer to sell the smartphone often at a higher price.
While the boost system sounds a look a good idea, the lack of transparency on flash sales has become a matter of concern. After the recent Xiaomi Mi Band flash sale, some users on Twitter questioned the seven-second sale timing. We’ll have to wait and see if the next Lenovo sale will also throw up similar complaints.