Lava ushers in premium brand with Iris Pro 30 smartphone

Indian brands are trying to brush off their affordable devices tag by launching premium devices that can take on big brands.

2 min readNew DelhiJan 17, 2014 02:30 PM IST First published on: Jan 17, 2014 at 01:34 PM IST

The Indian brands are slowly trying to brush off their affordable devices tag by launching premium devices that can take on the big brands, of course with a slightly lower price tag. For instance, after it took its Xolo brand global with a launch at the CES 2014, Lava International Limited has launched a new premium series with its Iris Pro 30 smartphone. The phone has premium features, but at a Rs 15,999 price tag.
Speaking at the launch, Chairman Hari Om Rai reiterated his resolve to make the company a global brand from the “Indo-Chinese” company it is at the moment. “This goal inspires us to work hard. We are looking at creating a multi-national brand within a decade,” he added.