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HMD Global acquires Nokia’s ‘PureView’ trademark from Microsoft

HMD Global, the Finnish company that owns the rights to use the Nokia brand on phones, has purchased PureView trademark from Microsoft.

By: Tech Desk | New Delhi |
Updated: August 27, 2018 6:58:57 pm
nokia, pureview, hmd global pureview trademark, nokia 808 pureview, nokia lumia 1020, carl zeiss, nokia 8, pureview smartphones, nokia lumia 950, android, hmd global HMD Global officially acquires PureView trademark from Microsoft (Image of Nokia Lumia 1020)

HMD Global, the Finnish company that owns the rights to use the Nokia brand on phones, has purchased PureView trademark from Microsoft. With the acquirement, Nokia brand is now reunited with imaging technology. PureView brand was originally ‘owned’ by Nokia, but following the acquisition of Nokia Devices and Service division by Microsoft, the company took the PureView name and trademark in 2014.

Notably, the PureView name first made its debut with Nokia 808 PureView, the last Symbian OS powered Nokia handset that was launched in 2012. The phone featured a 41MP rear camera and a 3MP front camera. Nokia Lumia 1020 came later that year with PureView branding and Windows OS. The phone had a 41MP Zeiss lens at the back and a Xenon flash as well.

Also Read: HMD Global’s Juho Sarvikas on Nokia 6.1 Plus, secret design team, Android One and more

With PureView trademark now acquired by HMD Global, it remains to be seen whether the Finnish company has any plans to bring interesting imaging technology and better camera quality in ‘future’ Nokia smartphones. The PureView trademark details are listed on HMD Global’s EQUIPO (European Union’s Intellectual Property Office) page. The PureView trademark was officially transferred to HMD Global on August 23.

Also Read: Nokia 7 Plus review: The no-nonsense Android smartphone

While PureView brand smartphones delivered outstanding output half a decade ago, Nokia 808 PureView and Lumia 1020 still holds a strong record of carrying the highest resolution sensor. The Nokia Lumia 950 was the last handset that incorporated PureView technology. With HMD Global trying to play off Nokia nostalgia bringing the classic Nokia 3310, perhaps the company might bring a premium handset with PureView technology.

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