Freedom 251 has become synonymous with Ringing Bells, or should we say the only thing the company is know for. However, that has not prevented this Noida firm from adding new smartphones to its portfolio.
Ringing Bells GM Anmol Goel showed IndianExpress.com a couple of new devices this week, including some feature phones the company is planning to launch. While the smartphones are named Elegance and Elegant; the feature phones are called Boss, Hit, King and Raja, playing to the company’s target audiences.
Ringing Bells says it will launch the smartphones in a media event soon, though Goel did not give a confirmed date. He said Ringing Bells will start with 50,000 units of each phone. The devices will be available for booking online and through their distribution networks.
There’s also a Smart 101, Master and 4u listed on the Ringing Bells website. Goel, however, confirmed the company is upgrading the website, and will discontinue the phones listed on the site.
As for Freedom 251, the company says customers will be able to track their order number once the site is updated. “For now, we are delivering 2 lakh units of the smartphone. Delivering to other customers will depend on how fast we get help from the government to mass produce the device,” says Anmol.
However, Anmol does not promise delivery of all the 2 lakh units in the next month to complete the 7.5 crore orders. “We may deliver more units if we get help or we may not deliver at all in the upcoming months. We are only focusing on the giving away the devices now,” he says.
The Freedom 251 will come in black and white colour variants for now. But the company did not deny the possibility of other colour options in the future. “Right now, our customers aren’t really concerned with what colour they get. In fact, we didn’t give them that choice at the time of booking. Our primary concern is that Freedom 251 should reach the people,” said Anmol.
The world’s cheapest smartphone was supposed to start shipping from June 30. It will now be available only to winners a lucky draw.
King and Boss come with a 2.4-inch TFT display, 2MP primary camera and support up to 32GB of expandable memory via microSD card. While the battery of King is 1,800mAh; Boss is backed by a 2,000mAh battery. The specifications of Raja is the same as King except that it sports a larger 2.8-inch TFT display.
King, Boss and Raja are priced at Rs 899, Rs 999 and Rs 1,099, respectively. Hit comes with a 1.8-inch display, 2MP primary camera, 1,250mAh battery and is priced at Rs 699. The company is offering 180 days of replacement warranty on the phones.
Elegance is a 3G-enabled dual-SIM smartphone that features a 5-inch HD IPS display. It runs Android Marshmallow. The smartphone is powered by 1.3Ghz quad-core processor with 1GB RAM and 8GB ROM (expandable up to 32GB via microSD card). It is priced at Rs 3,999.
The rear camera is 8MP with LED flash, that can support 1080p video recording. It sports a 3.2MP front camera. The phone weighs 125 gms and supports micro USB 2.0.
Elegance has similar specifications except that this is a 4G-enabled smartphone, runs Android Lollipop 5.1, and comes with a bigger 2,800mAh battery. The smartphone will cost Rs 4,499.
Ringing Bells has not confirmed a date yet for the launch of these phones, but Goel says they’ll be launching their cheapest LED TV within a week. The TV will cost less than Rs 10,000, he claims.
Ringing Bells also has a series of power banks of 4,000mAh, 5,500mAh and 8,000mAh capacities at Rs 399, Rs 499 and Rs 699, respectively.