Flipkart is gearing up to launch its own smartphone: Billion Capture+ with dual-rear cameras. Flipkart’s website already has a banner live for the upcoming launch and it will be unveiled on November 15. Flipkart’s Billion Capture Plus specifications have now been confirmed by the company and price for this will be Rs 10,999 for the 3GB RAM version, while the 4GB RAM variant will cost Rs 12,999.
The Billion Capture+ is part of Flipkart’s private label Billion and this is a ‘Made for India’ smartphone, says the company. It will have a 5.5-inch full HD display with 401 PPI and 2.5D Dragontrail glass on top for extra protection. The phone is powered by the Qualcomm Snapdragon 625 processor with 3GB/4GB RAM and 32GB/64GB storage on board. This is expandable up to 128 GB via a microSD card.
On the camera front, Billion Capture+ has a 13MP + 13MP set up at the back with the company claiming this has a ‘Super Night mode’, ‘Bokeh effect’ as well. Flipkart is using RGB and monochrome sensors for the ‘Bokeh’ effect on the smartphone. The front camera is 8MP.
Flipkart’s Billion Capture+ has a 3,500mAh battery with the company claiming “two days of uninterrupted battery life.” This has a USB Type C charger and Quick Charge with Flipkart promising seven hours of battery life with just 15 minutes of charging.
The Billion Capture+ will be available in two configurations – 3GB RAM + 32GB ROM, which is priced at Rs 10,999 and 4GB RAM + 64GB ROM priced at Rs 12,999. Both variants come in two colours : Black and Desert Gold. Flipkart will offer “No Cost EMI,” discounts on leading debit/credit cards for the sale of its Billion Capture+ phone.
“The Billion brand’s products have always been backed by meticulous data-driven research and insight into Indian customers’ needs. The features in the Capture+ too have been derived from deep data-mining of millions of Flipkart customers’ reviews. Few true dual camera phones offer this combination of flagship features. We’re sure this customer-centricity will delight Indian smartphone buyers,” said Sachin Bansal, Co-Founder and Executive Chairman, Flipkart in a press statement.
On the design front, Flipkart says the Billion Capture+ has a premium metal body crafted. For servicing, the phone will be supported by the pan India service network of F1 Info Solutions, which is now owned by Flipkart. The company is also claiming it will have 130 service centres for its phones in over 125 cities in the country.
The Billion Capture+ phone will come with unlimited cloud storage as well and run stock Android Nougat. The company is also promising a guaranteed upgrade to Android Oreo for the phone.
Smartphones are a major category and driving sales for both Flipkart and its rival Amazon India. So it is interesting that Flipkart is getting into the space with its own device. Of course, this is not the first time Flipkart has tried to launch a hardware device. The Indian e-commerce giant had launched its Digiflip Pro series of tablets in 2014.
The player had launched a total of five tablets in 2014, all powered by an Intel Atom processor and price ranging from Rs 5,999 to Rs 15,999. While the tablet venture wasn’t a big success and the tablet market itself declined, it looks like Flipkart is getting ready for a second comeback into consumer hardware. Now whether the Billion Capture+ smartphone actually sees any success is what remains to be seen.