Coolpad has announced the launch of its flagship smartphone in India. Coolpad Max, which was launched in Indonesia is making its India debut at Rs 24,999.
Coolpad Max comes with 4GB RAM and has Qualcomm Snapdragon 617 processor under the hood. Coolpad Max features a 5.5-inch FHD display protected by Corning Gorilla Glass 4.
On the camera front, Coolpad Max features a 13 MP rear camera with f/2.0 lens. Coolpad is using ISOCELL image sensor, similar to the one we saw on Lava V5 smartphone. The smartphone has a 5 MP front camera. Coolpad Max features metal unibody design with the back panel looking very similar to HTC One A9.
Coolpad believes 2016 will be the crucial year for the company to become a global brand. “We plan to invest larger on global market and targeting 100 per cent annual growth,” said Bin, Coolpad Group CEO.
He further added that company will announce two disruptive smartphones before Diwali as part of ‘Make in India’ initiative. Coolpad devices will also be available via offline retail channels later this year.
Coolpad Max is a 7.6mm thin smartphone that weighs only 170g. Coolpad Max is however not about its specs, but rather about the ‘Dual in One’ option. Coolpad Max offers separate space for professional and personal data and claims this offers better security for user data. The company offers data encryption by default with dual isolation technology.
Coolpad Max offers option to have two accounts for social media apps, and various messaging apps. The feature is more akin to Kids Corner on Windows Phone, but with added features.
Coolpad Max runs Android 5.1 Lollipop with company’s CoolUI on top of it. Coolpad Max features a rear fingerprint scanner and has 64GB storage space.
The smartphone will be available in Rose Gold and Gold colour options. The smartphone will be Amazon exclusive with sale starting from May 30. The device will have strong competition from Xiaomi’s Mi 5 and OnePlus 2.