India has become a dream destination for most Chinese smartphone brands. The success mantra is same. Sell smartphones online with mid-range specifications at entry-level prices. Xiaomi, Oppo, OnePlus, Gionee, Meizu, Obi, Coolpad, etc. The list continues and now, another Chinese brand called Phicomm is gearing up to try its luck in the Indian smartphone market.
Selling smartphones in India is easy, thanks to e-commerce websites like Amazon.in, Flipkart and Snapdeal. Most new Chinese brands import a few thousand units and opt for “flash sales”. If the flash sale model works out, then the particular brand tries to grab eye-balls by announcing something like “…sold out within 5 seconds”. And if the flash sale doesn’t work out then the option of “opening” sales is always there. Coming to after sales service, most smartphone companies have partnered with multi-brand after sale service providers like HCL and others.
Coming to Phicomm, the brand will unveil its Passion 660 smartphone in India on June 3. According to GSM Insider, the Passion (P660) sports a 5-inch IPS 1020p LCD display along with a 13MP rear camera with LED flash and a 5MP front camera. The device runs on a 64-bit Snapdragon 615 MSM8939 octa-core processor with 2GB of RAM and 32GB ROM. It supports 4G networks and is powered by a 2,300 mAh battery and runs on Android KitKat OS. The device is expected to be priced around Rs 10,000.
Established brands like Lenovo, ZTE Nubia, Huawei Honor are also following the same mantra to ramp up sales. While this Chinese invasion may not worry the likes of Samsung and others, domestic players like Micromax, Karbonn, Lava and Intex might face the heat, as these brands also import from China.
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