August 26, 2015 5:02:45 pm
The Chinese smartphone brigade continues in India with ZOPO launching its Speed 7 smartphone in the country, the same day as Meizu has launched its MX5 phone.
ZOPO has tied up the Delhi-based ADCOM, part of the Advantage Group of Computers, which will handle the marketing, distribution and after-sales for the company in India. ZOPO’s Speed 7 will currently only be available on Snapdeal for Rs 12,999.
ZOPO Speed 7 has a 5-inch full HD screen, 64-bit octa-core CPU, 3GB of RAM, 16 GB storage space (expandable to 64GB via microSD). It runs Android 5.1 OS with Z-UI skin on top and comes with a 13.2 MP camera and 5 mp front camera. This is a 4G LTE enabled dual-SIM phone with a 2500 mAh battery.
ZOPO also says that they have already set-up after sales services from 200 centers across the country through ADCOM. “We’re going offline shortly after October. The decision to go with Snapdeal for now was to go with exclusivity and use the power of Snapdeal to promote it, given it’s one of the biggest e-commerce providers,” said Charles Bird, Brand Manager for Zopo.
On being asked what ZOPO hoped would help them stand out in the already competitive Indian market, Bird said that their after sales services along with the price and specs were their main USPs.
“For ZOPO, we do everything in-house, design, quality control, testing, it’s all done in our own factory. In India, the advantage of partnering with Adcom is that they have services centres all over India and this ensures that for customers if anything goes wrong with the phone, the wait time for the repair comes down as these are all first-party centres,” he added.
ZOPO has set itself a target of 100,000 smartphones per month and is hoping to hit a sales target of 1 million devices in India by the end of the financial year. Zopo has three smartphones series Speed, Flash (aimed at Selfie-addicts) and Color which is the budget series. In India, ZOPO will initially concentrate on mid-budget and higher range of smartphones, rather than the budget segment.
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