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BlackBerry’s new flagship on the way. Now you know why BlackBerry Z10 got a price cut.

Online portals like Flipkart still have units selling for as high as Rs 22,990

Written by Nandagopal Rajan |
Updated: March 5, 2014 1:33:50 pm
M_Id_387939_BlackBerry_Z10 The BlackBerry Z10 is now selling for Rs 17,990

If you were planning to cash in on the price cut and buy BlackBerry Z10 then you might have to wait a week or so to get your phone, for the smartphone has almost vanished from stores across India.

Now, available for a limited period offer price of Rs 17,990, the phone is sold out at most online as well as brick and mortar dealers. We could not find the phone is stock with most top NCR dealers. Some of them said new stock should be in by March 10.

When contacted, Sameer Bhatia, Director, Distribution, BlackBerry India, confirmed to that the phone had indeed been “stocked out”. “We have seen great response to the commemorative offer for BlackBerry Z10 and it is true that we have been stocked out.

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Yes, we are looking at bringing fresh stocks in the next few days, so as to  ensure that more and more users are able to enjoy the cutting edge experience of a full-touch device combined with a revolutionary operating system,” he said.

However, despite the huge price cut, marking BlackBerry’s tenth anniversary in India, online portals like Flipkart still have units selling for as high as Rs 22,990. Bhatia said this was because in the market place model any seller could list any product at their own price. “On Flipkart, authorized BlackBerry product is sold via WS Retail. At present, WS Retail is stocked out.”

The BlackBerry Z10, the first smartphone to feature the new BB10 OS, was launched at a price of Rs 43,990.

There are suggestions that BlackBerry is working on a new flagship phone to win over new customers. Recently, BlackBerry CEO John Chen said in Barcelona that a new flagship is on the way, though he did not guarantee when.  The new price cut could be a way to get rid of old stocks before it brings in the new devices.

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