This is an archive article published on July 13, 2017
Asus ZenFone AR launched at Rs 49,999: Sale date, specifications, and features
Asus has launched its flagship ZenFone AR in India at Rs 49,999. It's the world's first smartphone boasting of both Google's Project Tango augmented reality support, and Google Daydream mobile virtual reality platform. It will be made available exclusively on Flipkart, and goes on sale at 4pm IST on Thursday itself.
Asus ZenFone AR is the first phone to feature both Tango augmented reality and Google Daydream mobile virtual reality into one single device.
Asus has launched its flagship ZenFone AR in India at Rs 49,999. It’s the world’s first smartphone boasting of both Google’s Project Tango augmented reality support, and Google Daydream mobile virtual reality platform. It will be made available exclusively on Flipkart, and goes on sale at 4pm IST on Thursday itself.
As part of the offer, Flipkart is offering Rs 2500 off on Google Daydream View VR headset along with the purchase of ZenFone AR. Additionally, users can avail no cost EMI offer upto nine months. Reliance Jio is offering 10GB additional 4G data per month over 10 recharges to Asus ZenFone AR users. The additional 4G data will be credited with every recharge of Rs 309 or above for up to 10 recharges until March 31, 2018.
First shown at CES, the ZenFone AR is the second phone with Google Tango after Lenovo Phab 2 Pro, which is now available for Rs 24,990. The Phab 2 Pro is the world’s first phone to support Google Tango, but it doesn’t support Google Daydream. Similar to the Lenovo Phab 2 Pro, the Zenfone AR takes advantage of Google’s Project Tango for delivering seamless augmented reality experience. The possibilities are endless with Google Tango platform. It can be used for gaming, educational and shopping.
Asus ZenFone AR is VR ready, and work’s perfectly with Google Daydream VR headset. Google Daydream View VR costs Rs 6,499 in India. Thanks to its top-of-the-line specifications, the ZenFone AR will be more accurate and precise with AR/VR apps. The device runs on a Snapdragon 821 processor, 8GB RAM, a 5.7-inch Super AMOLED display and 128 of storage, along with a 3300mAh battery. The device runs Android 7.0 Nougat out-of-the-box with Asus ZenUI 3.0.
Asus ZenFone AR uses a TriCam system which comprises of three cameras: a 23-megapixel main camera, a motion-tracking camera and a depth-sensing camera. It has an 8-megapixel camera on the front. The phone also comes with a five-magnet speaker and high-resolution audio for an immersive experience.
The ZenFone AR is potentially one of Asus’ most important device to hit the market this year. The high-end smartphone faces stiff competition from the likes of Samsung Galaxy S8, iPhone 7 Plus and OnePlus 5.
Anuj Bhatia is a seasoned personal technology writer at indianexpress.com with a career spanning over a decade. Active in the domain since 2011, he has established himself as a distinct voice in tech journalism, specializing in long-form narratives that bridge the gap between complex innovation and consumer lifestyle.
Experience & Career: Anuj has been a key contributor to The Indian Express since late 2016. Prior to his current tenure, he served as a Senior Tech Writer at My Mobile magazine and held a role as a reviewer and tech writer at Gizbot. His professional trajectory reflects a rigorous commitment to technology reporting, backed by a postgraduate degree from Banaras Hindu University.
Expertise & Focus Areas: Anuj’s reporting covers the spectrum of personal technology, characterized by a unique blend of modern analysis and historical context. His key focus areas include:
Core Technology: Comprehensive coverage of smartphones, personal computers, apps, and lifestyle tech.
Deep-Dive Narratives: Specializes in composing longer-form feature articles and explainers that explore the intersection of history, technology, and popular culture.
Global & Local Scope: Reports extensively on major international product launches from industry titans like Apple and Google, while simultaneously covering the ecosystem of indie and home-grown tech startups.
Niche Interests: A dedicated focus on vintage technology and retro gaming, offering readers a nostalgic yet analytical perspective on the evolution of tech.
Authoritativeness & Trust
Anuj is a trusted voice in the industry, recognized for his ability to de-jargonize trending topics and provide context to rapid technological advancements. His authority is reinforced by his on-ground presence at major international tech conferences and his nuanced approach to product reviews. By balancing coverage of the world's most valuable tech brands with emerging startups, he offers a holistic and objective view of the global technology landscape.
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Asus ZenFone AR is the first phone to feature both Tango augmented reality and Google Daydream mobile virtual reality into one single device.
