Updated: April 9, 2014 1:31:04 pm
It seems Apple’s iPad Air is making its presence felt in Bollywood, much to the pleasure of the folks at Cupertino. Apple has started showcasing on its website what it calls ‘Choreographing a vision in Bollywood’ featuring choreographer and celebrity judge Feroze Khan who was behind Maa Da Laadla from Dostana and Move Your Body from Johnny Gaddaar.
In the page Khan is seen using his iPad Air for everything from location scouting to managing his schedules. Apple suggests that its tablet gets rid of the old drill of shooting locations, processing them on a computer and printing files to explain the concept.
Speaking to IndianExpress.com over the phone from Mumbai, Khan said he got hooked to Apple devices when Shah Rukh Khan gifted him an iPhone many years back. “Now I use the iPad for everything and do everything on it,” he adds.
Khan says Apple first spotted him with his iPad Air when he was shooting a commercial with Emmanuel Libezki, the director of photography of Gravity. “They soon got in touch with me and understood how I use the tablet.”
With the iPad Air, Khan can do all of that on the fly, on the tablet. “Often juggling multiple projects at a time, Khan searched for a simple way to coordinate all the different ideas and sources of inspiration critical to shaping his dance routines. Khan found everything he needed to craft and share all his ideas in a single tool: iPad Air,” says the page.
The page says that with iPad Air, “Khan is able to adopt an entirely new approach that enables him to save precious time and share his input more simply and cohesively”. “Khan can set up a shared photo stream and invite his team to view photos and videos in a single, organized album. His colleagues can add comments and their own content. This way, everyone can receive updates instantaneously and get on the same page more quickly,” it adds.
Apple says Khan uses the SloPro app on iPad to slow down each frame and analyze movements more carefully, while the Artemis HD app is used to frame his dance scenes from all the right angles. Khan has become an iPad evangelist of sorts in Bollywood and says he has got a handful of people to buy the device. “I have been telling a lot of people who they can use the iPad and app on it to make their life better,” he adds.
So, are others going to follow suit?
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