Apple has launched the iPhone SE, a new low-cost iPhone in 2020. The new iPhone will help address the premium mid-range smartphone segment, something Apple has been eyeing for quite some time. The iPhone SE starts at Rs 42,500, but Apple is yet to confirm the release date.
The iPhone SE looks a lot like the iPhone 8. The handset has a 4.7-inch Retina screen with True Tone and comes with 64GB or 128GB or 256GB of internal storage. The affordable iPhone is powered by an A13 chipset, the same chip currently powers the iPhone 11, and the old Home button, known as Touch ID, instead of Face ID.
The device has a single 12MP f/1.8 aperture wide camera sensor that supports portrait mode and 4K video recording at up to 60 fps. The front-facing selfie camera is 7MP, plus it also features portrait mode.
“The first iPhone SE was a hit with many customers who loved its unique combination of small size, high-end performance and affordable price; the new second-generation iPhone SE builds on that great idea and improves on it in every way — including our best-ever single-camera system for great photos and videos — while still being very affordable,” Phil Schiller, Apple’s senior vice president of Worldwide Marketing, said in a statement.
In addition to improved performance, the new iPhone SE also features fast charging, Haptic Touch, wireless charging, Wi-Fi 6, and dual SIM with eSIM support. The device won’t feature Apple’s U1 chip found in the iPhone 11 series. The iPhone SE should offer the same long battery as the iPhone 8.
A premium mid-range iPhone makes sense for Apple. The success of the iPhone XR has shown that people are ready to pay a slightly more for a phone that offers more value. With the iPhone SE, Apple hopes to replicate the same formula. Then, of course, another highlight of the new iPhone SE is it’s small size compared to a flagship iPhone such as the iPhone 11 Pro Max.
The new iPhone SE succeeds the original iPhone SE, which was launched in 2016. That phone had a 4-inch screen and had a design similar to the iPhone 5.It retailed for Rs 39,000.
The announcement of the new iPhone comes at a time when the coronavirus pandemic has disrupted the global supply chain. Interestingly, Apple has made the new iPhone SE official just a day after OnePlus launched its OnePlus 8 and OnePlus 8 Pro smartphones. OnePlus 8 series is coming to India in ‘Summer 2020’.
📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines