Apple iPhone event September 10: Apple announced its new iPhone 11 at its September event, which took place in the Steve Jobs Theatre in the Apple Park campus in Cupertino, California. The iPhone 11 succeeds the iPhone XR and comes in a new green and purple colour option. It has dual cameras at the back with Apple adding a 12MP ultra-wide camera with 120-degrees view to the phone. Apple iPhone 11 will cost Rs 64,900 in India and will become available from September 27.
The iPhone 11 will also let users shoot videos with the ultra-wide angle camera. A night mode is also present on the iPhone 11. Apple iPhone 11 Pro and iPhone 11 Pro Max are the other two phones. Both come in a new matte finish, along with triple cameras at the back. Apple has added a new and improved telephoto lens and a 12MP ultra-wide camera as well. The phones will go on sale from September 27, with pre-orders opening September 13.
The iPhone 11 Pro starts at Rs 99,900 and the iPhone 11 Pro Max starts at Rs 1,09,900 which is the same as last year’s iPhone XS series.
The Apple Arcade, Apple TV+ and Apple’s iPad 7th generation were also announced. Both the Apple Arcade gaming service and Apple TV+ service will cost Rs 99 in India per month Plus Apple is offering Apple TV+ free for one year to all customers who purchase iPhones, iPads or MacBooks or Apple TV. A new Apple Watch Series 5 has been revealed as well with a price of Rs 40,900 for India.
Apple has been under pressure on iPhone numbers over the past few quarters as people hold on to their smartphones longer. Also, the incremental updates in the past couple of years have not really been able to prompt its large base of users globally to go for an upgrade. It remains to be seen if the latest range of iPhone 11 changes that in any way.
Disclaimer: Nandagopal Rajan is in Cupertino on the invite of Apple