Apple iPhone 11 launch highlights: iPhone 11 India price is Rs 64,900 iPhone 11 Pro is Rs 99,900https://indianexpress.com/article/technology/mobile-tabs/apple-iphone-11-iphone-11-pro-apple-watch-5-launch-live-updates-5981682/

Apple iPhone 11 launch highlights: iPhone 11 India price is Rs 64,900 iPhone 11 Pro is Rs 99,900

Apple September Event 2019 Highlights: Apple has revealed its iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max smartphones. Apple iPhone 11 will cost Rs 64,900 in India and will become available from September 27. The iPhone 11 Pro starts at Rs 99,900 and the iPhone 11 Pro Max starts at Rs 1,09,900 which is the same as last year's iPhone XS series.

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Apple iPhone 11 event highlights: iPhone 11, Apple Watch Series 5, Apple iPad 7th generation revealed.

Apple iPhone event September 10: Apple announced its new iPhone 11 at its September event, which took place in the Steve Jobs Theatre in the Apple Park campus in Cupertino, California. The iPhone 11 succeeds the iPhone XR and comes in a new green and purple colour option. It has dual cameras at the back with Apple adding a 12MP ultra-wide camera with 120-degrees view to the phone. Apple iPhone 11 will cost Rs 64,900 in India and will become available from September 27.

The iPhone 11 will also let users shoot videos with the ultra-wide angle camera. A night mode is also present on the iPhone 11. Apple iPhone 11 Pro and iPhone 11 Pro Max are the other two phones. Both come in a new matte finish, along with triple cameras at the back. Apple has added a new and improved telephoto lens and a 12MP ultra-wide camera as well. The phones will go on sale from September 27, with pre-orders opening September 13.

The iPhone 11 Pro starts at Rs 99,900 and the iPhone 11 Pro Max starts at Rs 1,09,900 which is the same as last year’s iPhone XS series.

The Apple Arcade, Apple TV+ and Apple’s iPad 7th generation were also announced. Both the Apple Arcade gaming service and Apple TV+ service will cost Rs 99 in India per month Plus Apple is offering Apple TV+ free for one year to all customers who purchase iPhones, iPads or MacBooks or Apple TV. A new Apple Watch Series 5 has been revealed as well with a price of Rs 40,900 for India.

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Also Read | Why Apple could be strategically holding its horses this year

Apple has been under pressure on iPhone numbers over the past few quarters as people hold on to their smartphones longer. Also, the incremental updates in the past couple of years have not really been able to prompt its large base of users globally to go for an upgrade. It remains to be seen if the latest range of iPhone 11 changes that in any way.

Disclaimer: Nandagopal Rajan is in Cupertino on the invite of Apple 

Live Blog

Apple iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max Event keynote 2019 Live Highlights: Apple CEO Tim Cook will open keynote for the event taking place at Apple Park, Cupertino

Apple iPhone 11 series India prices revealed

Apple iPhone 11 is the cheapest at Rs 64,900. This is for the base 64GB variant. The iPhone 11 Pro starts at Rs 99,900 and the iPhone 11 Pro Max starts at Rs 1,09,900. These prices are the same as last year's iPhone XS series.  Keep in mind that these iPhone prices are for the base 64GB variant. 

Apple iPhone 11 and iPhone 11 Pro: Check out the first images

Check out these photos of the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. The triple camera is part of the iPhone 11 Pro and Pro Max. The dual camera version is on the iPhone 11 phones.  

Apple iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, Apple Watch Series 5: Prices

To recap, the iPhone 11 starts at $699, which on conversion is Rs 50,000 but expect the India price to be higher then it launches. The iPhone 11 Pro and iPhone 11 Pro Max cost $999 and $1099 for the base variants. Again expect the India prices to be a lot higher. The Apple Watch Series 5 will start at Rs 40,900 in India, while the GPS variant will cost Rs 49,900. Apple Watch Series 3 will see its price drop to Rs  20,900 and Series 3 (GPS + Cellular) will cost Rs 29,900.

Apple iPhone 11 Pro prices

Apple iPhone 11 Pro and iPhone 11 Pro Max prices start at $999 and $1099 which is the same as last year. Pre-orders open tomorrow, sales start September 20. 

Apple iPhone 11 Pro: Key features

These are the key highlights for the iPhone 11  Pro and iPhone 11 Pro Max variants. 

Apple iPhone 11 Pro: Deep Fusion on photos

Apple iPhone 11 Pro will get a new feature later called 'Deep Fusion,' which will combine 9 different images at different exposure shots to create an incredibly in-depth and sharp image in terms of details. Apple will rely on the neural engine on the A13 Bionic chipset to creat these in-depth images. 

Apple iPhone 11 Pro camera being discussed

The triple camera consists of the 12MP+ 12MP +12MP camera setup, which includes a new 12MP telephoto sensor and 12MP ultra-wide angle with 120-degrees of view. 

Apple iPhone 11 Pro and iPhone 11 Pro Max: Battery, processor

Of course they run the A13 Bionic chipset with a host of improvements around AI and ML tasks. Apple is also improving battery life. The new iPhone 11 Pro has 4 hours extra battery life, the iPhone 11 Pro Max has 5 hours more battery life. 

Apple iPhone 11 Pro

Apple iPhone 11 Pro with the triple camera at the back. All matte finish. Stainless steel. Glass at the back. Midnight Green, Space Grey, Silver and Gold colours.  Continues with the 5.8-inch and 6.5-inch displays, Haptic touch. Up to 1200 nits. Apple says these are 15 per cent more energy efficient. Apple is calling this the Super Retina HDR display.

Apple iPhone 11: Price, other key features

Apple is promising one hour extra battery life compared to the iPhone XR on the iPhone 11. The iPhone 11 also comes with wireless charging support, faster Face ID, improved dust and water-resistance, Night Mode, and new colour options. Price for the iPhone 11: $699, which is lower than the $749 price of last year's iPhone XR. 

Apple iPhone 11: Front camera, processor

The iPhone 11 Front Depth camera has been updated to 12MP with ability to shoot 4K videos at 60fps.  Will Slofies be a thing? Apple thinks so, given it has added slow motion video to its front camera.

The iPhone 11 runs the A13 Bionic chipset, of course, and Apple says it is the fastest in the world on a smartphone.  A13 Bionic also claims to have the fastest GPU ever on a smartphone.

Apple iPhone 11 will support Portrait for pets

Yes, Apple is finally adding support for pets in Portrait mode. Ooh and there's a Night mode as well. Apple says it will come on automatically when the lighting is too dark. The ultra-wide and wide angles also support video shooting. 

Apple CEO Tim Cook now talking about the iPhone 11

Apple's iPhone 11 series is next. Apple CEO Tim Cook on stage. The iPhone 11 has been revealed. And it looks like the leaks said it would. The dual camera at the back is prominent. It comes with a 6.1-inch LCD display, Dolby Atmos sound. It has a 12MP wide angle camera and a 12MP ultra-wide angle camera with 120-degrees field of view. 

Apple Watch Series 5: A new compass, price is $399

Apple Watch Series 5 now also has a compass built-in. It also comes with emergency SOS feature. The LTE variant now has a SOS calling or international emergency calling in 100 countries now. The cases are now made in a 100 per cent recycled aluminium. Apple is also introducing a new titanium model, in addition to the aluminium and stainless steel.

Apple Watch Series 5 will also be available in a ceramic model. There's also a new Nike and Hermes model. Hermes Models are also being introduced in black stainless steel models.  Price starts at $399 for GPS models and $499 for LTE models. Pre-orders open today, sales start September 20. Apple is continuing to keep Apple Watch Series 3 for $199.

Apple Watch Series 5 is here

Apple Watch Series 5 has a new 'Always-On' display. Apple is also claiming that the Always-On display will still ensure all day-18 hour battery life.  All the Watch faces have been tuned for the new display. 

Apple Watch is now being discussed: A new Research App is coming to this.

Apple Watch is now being discussed by Tim Cook on stage. Three new Apple Watch studies. The first study is related to hearing and how it is impacted on users. For the second study, Apple will rely on the cycle tracking feature. It will look at how this data can be used to help track infertility and osteoporosis. The third study is the heart study. For those who want to participate in the study, they can enroll using the new Apple Research App. Apple says it cannot access any app that can directly identify the user. 

Apple's new iPad: 7th gen iPad

Apple is announcing the new 7th generation iPad. This one has the 10.2-inch Retina Display. It has the A10 Fusion processor. It can take advantage of all the new features of iPadOS, which improves multi-tasking between apps. Made from 100 per cent recycled aluminium.  Price starts at just $329.  

Apple TV+ strategy

Apple has a very different strategy for its services. Pricing is a very affordable $4.99 per months and first year is free for new iPhone buyers. That is aggressive, notes Nandagopal Rajan.  

Yes that one year free strategy will be interesting and will give another benefit to Apple product buyers. 

Apple TV+ is next

Apple TV+ is being discussed now. Tim Cook is talking about the upcoming show called See, which is set in a futuristic world where people can't see. The world premiere for this series has been shown. Apple TV+ will have the first shows being made available in 100 countries, on November 1. The cost: $4.99 which is the same as Apple Arcade. Yes, that's under Rs 400. Plus those who buy an Apple TV, MacBook Or iPhone or iPad get Apple TV+ free for one year.

Apple Arcade: Available from September 19

Apple Arcade will be available from September 19 in 150 countries. 100 games in the beginning. $4.99 per month for the whole family. That's less than Rs 400 on conversion. The first month is free.   

Apple Arcada: We're still being shown the upcoming games

Apple Arcade: Starting with Konami's new game

Konami is showing off their new game for Apple Arcade. This is called Frogger and Toy Fun. Looks fun and colourful. 

Apple iPhone 11 event: Update on the App Store, starting with Apple Arcade

No updates like is the tradition. Jumping right on to Arcade. This means there’s a lot to be announced. Apple is adding its Arcade service, which will have exclusive games. The Arcade games subscription service will be part of the App Store. Apple App Store will get an Arcade tab. It will show game trailers, games to download and editorial opinion around the games. 

Apple iPhone 11 event starts

Apple's iPhone 11 event starts Apple CEO Tim Cook is on stage. He's talking about hardware, software and services. 'We have a huge morning planned with some truly big announcements,' says Tim Cook. 

#OneMoreThings: Will there be one?

While it is almost certain Apple will launch three phones, the one thing to look forward to will be the one last thing. What will it be this time? 

Apple event update from inside Steve Jobs Theatre

The Apple event will start in about 10 minutes. The Steve Jobs Theatre is full, almost 1000 seats have been taken by invitees, journalists and analysts from across the world. 

Apple's livestream is now live

The livestream is now playing across all platforms, including YouTube. The colourful logo Apple is there.  Leaks claim the iPhone 11 is supposed to come in a new lavender and a green colour as well. 

We are inside: Just under 10 minutes to go

We are inside the Steve Jobs Theatre,  getting seated. It is just under 10 minutes to go before the iPhone 11 series is unveiled. iPhone 11

Apple Watch Series 5: Will it finally bring native sleep-tracking?

Apple Watch does not have sleep-tracking as a native in-built feature though there are third-party apps you can rely on to do this. But with the Apple Watch Series 5, this could change. Apple could introduce sleep-tracking on the new watches. According to previous reports on 9to5Mac, the feature will be called "Time in Bed tracking," and will get its own Sleep app for all the data. It will be able to track quality of sleep, movement, heart rate, etc. 

Apple September 2019 event: Just under half an hour to go

Apple's event starts in just under half an hour. The event can be streamed live on Safari on iOS, macOS and tvOS devices. Apple is also hosting this on YouTube, which means you should be able to watch it on the apps or on your laptop. Given the iPhones are the marquee products of today's keynote, we don't expect Apple to reveal them immediately. You will have to wait to get to know the final specifications of the new iPhones. 

Apple iPhone 11 launch: First time ever on YouTube

Apple is streaming the iPhone 11 event on YouTube, which is a first. Now typically the iPhone event's livestream was restricted to Safari on iOS or macOS or tvOS devices. Then Apple did expand to Windows 10 on the Edge browser. Now, YouTube is also on the list, which makes it a lot more accessible to everyone. 

Apple iOS 13, MacOS Catalina and watchOS 6: Release dates to be confirmed

Apple's new devices, which includes the iPhone 11 series, will of course run the latest version of iOS 13 out of the box. But Apple will also confirm the release date for iOS 13, macOS Catalina and watchOS 6. With iOS 13, Apple is bringing improvements to Photo editing on iPhones, and video editing as well. It is also adding a much awaited 'Dark Mode' across the system. With macOS Catalina, Apple is replacing iTunes with three separate apps: Apple Music, Apple TV and Apple Podcasts. With watchOS 6, expect better health tracking, including the ability to track menstruation cycle for women. 

Apple's BIg September event: What should we expect?

Apple's Big September event won't just about the devices. Of course there are the three iPhones: iPhone 11, iPhone Pro and iPhone Pro Max. The Apple Watch Series 5 is also expected though we are unsure of what new features and changes that will be introduced. After all the Apple Watch Series 4 marked a major design change. 

An Apple TV Box 4K is also expected. A new 'affordable' iPad Pro is also being speculated. And most importantly Apple is expected to reveal the prices of its Apple TV service, which will have original content from the company and the Apple Arcade gaming service.  Both are expected to come with competitive pricing. 

Apple event day: Anticipation in the air

It is a clear blue, California sky and everyone is just waiting to be seated inside for Apple's big September event. The structure is all glass from outside and is a giant circle. The theatre is one level below. With regard to the new iPhone series, these will be Apple's devices for the upcoming holiday season, which is a crucial one. Interestingly Apple has stopped sharing individual shipment numbers like it used. The focus for Apple's revenue is expected to shift to services in the coming years.

Apple iPhone 11: We are at Apple Park

The event takes place at the Steve Job Theatre, which is located downstairs. Right now we are outside, waiting to be seated ahead of the event. Once again Apple's event starts at 10.30 pm IST and this keynote will likely last an hour. The keynote will also be streamed live on YouTube, which is a first. Apple iPhone 11 launch iPhone 11 campus

Just under an hour to go for iPhone 11

We are on our way to the Steve Jobs Theatre at Apple Park Campus. The event starts at 10.30 pm IST which is 10.00 AM PST. 

Apple iPhone 11: India sales date

It looks like the iPhone 11 series will be available for in India on September 20 itself. It has been reported that in US and other key markets, the iPhone 11, iPhone Pro and iPhone Pro Max will go up for pre-orders on September 13, with sales starting on September 20. Given that last year, Apple announced the India prices of the iPhone XS series at launch itself, we expect the same to happen this year as well. Paytm has already confirmed that it will offer Rs 10,000 cashback on the new Apple products. Expect more offers to be announced given that the prices will remain high.  

iPhone 11, iPhone Pro and iPhone Pro Max might be what the new Apple iPhones are called

Mark Gurman from Bloomberg in a tweet stated that the new iPhones that Apple will launch today will be called the iPhone 11, iPhone Pro and iPhone Pro Max. This is a similar naming convention the company has taken with its iPads.

Apple September 10 iPhone event to begin in one hour and 30 minutes

Apple will commence its September 10 event, where it will be launching its next-generation iPhones, including the iPhone 11, iPhone Pro and the iPhone Pro Max in 1 hour and 30 minutes. Till then you can watch a video of what all is the company expected to launch below:

What about the Apple TV+ and Apple Arcade?

It's the iPhone 11 lineup launch event but there's a chance that the Apple service could rake in the money. Heard about the video streaming service Apple TV+ and the premium gaming subscription service Apple Arcade? If not, click here.

Analysts are pretty certain about there being three iPhones this time. Many are expecting the focus of the keynote to be on Apple TV Plus services this time. “We expected three new phones with the iPhone 11 designations and a new three-camera system that delivers better wide-angle features. But we also expect Apple to talk more about their services and possibly show more of their new shows created for their Apple TV Plus service launching this fall,” Tim Bajarin, President of Creative Strategies, Inc told indianexpress.com in response to an email query.

Thomas Husson, VP, Principal Analyst - Marketing & Strategy at Forrester said Apple’s dependency on the iPhone is nothing new, but this year more than ever it has no choice but to perfectly execute the marketing and commercial launch of its new iPhone range.

“Competitors - like Huawei with its P30 - have proven that they can outperform Apple on key consumer experiences like photography. I know Apple’s keynotes often generate irrational expectations for disruptive innovative products, but here I think it is way more realistic to expect incremental innovation,” he said in the email response.

Forrester too analyses 2019 as a “transition year for Apple”. Husson underlined how the Apple has embarked on a journey to generate new revenue streams by pivoting to the service business.

“Apple has an opportunity to evolve its business model by increasingly bundling content and subscription services on top of its hardware. So I think we will also get more details on new service offerings such as Arcade. To succeed in this journey and enter adjacent territories like health or finance, Apple must also build a long-lasting trust relationship with its community and create a dialogue with its customers. No doubt Apple has doubled down on privacy, but the brand must do a better job at creating a digital relationship with its own customers,” he said.