Dell admits it ‘got off course,’ brings back XPS laptop lineup with two new models
Dell has revived the iconic XPS brand, launching thinner, lighter XPS 14 and XPS 16 laptops powered by Intel Core Ultra chips.
Dell XPS 13 will be coming later this year. (Image Source: Dell) A year after Dell did away with the iconic XPS and Inspiron branding in favour of a simplified Dell / Dell Pro / Dell Max naming scheme, the PC maker said at CES 2026 that it is bringing back the XPS name. At an event in New York, Dell COO and Vice Chairman, Jeff Clarke, who started overseeing the company’s PC business unit just four months ago, reportedly told the media that they “got a bit off course” and that customers were “right on branding.”
The company also unveiled the new Dell XPS 14 and Dell XPS 16, two new premium laptops that are lighter and faster than the Dell 14 Premium and 16 Premium.