Apple has announced iPhone 7 and iPhone 7 Plus officially at its press event earlier today. The new iPhone 7 series comes with new updates to performance, camera and display technology. But of course, with the iPhone the big question is always around the pricing.
The iPhone 7 and iPhone 7 Plus retain the same US pricing from last year’s iPhone 6s series. So the iPhone 7 starts at $649 which is around Rs 43,000. The iPhone 7 Plus starts at $749 which is Rs 49,900 on conversion. Of course with this year’s iPhone 7, Apple is ending the 16 and 64GB storage options, and instead it starts at 32, 128 and 256GB storage models. So technically you could say the new iPhone is a bit cheaper if you count the extra space.
So what will the new iPhone 7 and iPhone 7 Plus pricing in India be? Well Apple has not confirmed India pricing for iPhone 7 and the Plus device, but expect them to come with a heavy price tag.
Last year the iPhone 6s started at Rs 62,000 going up all the way to Rs 82,000 in India; the iPhone 6s Plus started at Rs 72,000 going up all the way to Rs 92,000. Apple usually adds a dollar vs rupee depreciation buffer rate into its India pricing, and the reason why there’s a such a difference between the direct dollar price and the India tag. In fact, last year, India was one country where the iPhone cost the most compared to its dollar price.
With the iPhone 7, and iPhone 7 Plus, Apple is likely to stick with a similar pricing pattern for India. Yes, India has gained importance as a market, but Apple never plays the pricing game, and it’s products all come at a premium tag. So don’t be surprised if Apple goes for a high tag with the new iPhone 7 series in India as well.
In terms of specifications, Apple iPhone 7 and iPhone 7 Plus come with 4.7-inch and 5.5-inch Retina HD displays respectively. Both have support for wider colour gamut and 25 per cent increased brightness. Apple iPhone 7 and iPhone 7 Plus are powered by A10 Fusion chipset, which is 40x faster than the A9 chipset found on iPhone 6s and iPhone 6s Plus. Apple’s A10 Fusion is a quad-core 64-bit chip and the company is promising console level gaming on the new device.
The new chip is also equipped to handle the improved camera features on the iPhone 7 and iPhone 7 Plus. iPhone 7 Plus has a dual-rear camera (12 MP+12 MP) with a telephoto and wide angle lens and the ability for optical zoom and to create professional level bokeh effects in photographs.
Of course, while the new specifications sound exciting, India fans will have a longer wait for the iPhone 7 and iPhone 7 Plus device. India is not in first wave of countries getting the new iPhones, but should be there among the 30 companies in second list. Apple did not mention those countries though.
Apple iPhone 7, iPhone 7 Plus go on sale on September 16 in stores, although pre-orders open from September 9.