Google’s Android OS captured 97 per cent share of the India’s smartphone market in Q2 2016, reveals a report by Strategy Analytics. “Android maintained first position across India with a record 97 percent OS share for the quarter, up from 90 per cent a year ago. Android dominates the India smartphone market and looks unbeatable right now, due to its deep portfolio of hardware partners, extensive distribution channels, and a wide range of low-cost apps like Gmail,” said Neil Mawston, Executive Director at Strategy Analytic. Android shipped 29.8 million smartphones in India in Q2 2016 as compared to 23.2 million in Q2 2015.
According to Rajeev Nair, who is Senior Analyst at Strategy Analytic, the total smartphones shipment grew 19 per cent annually from 25.8 units in Q2 2015 to 30.7 million in Q2 2016. “India is currently the world’s third largest smartphone market, after China and the US. India is growing quickly due to low smartphone penetration rates, an expanding middle class with more disposable income, and intense competition among major vendors, retailers and operators,” he said.
The report highlights Apple iOS shipped only 0.8 million smartphones in India in Q2 2016. Apples’ marketshare in India has halved from 4 per cent last year to 2 per cent in Q2 2016. “Apple iOS fell 35 percent annually. Apple iOS will need to reduce iPhone pricing to cheaper levels, attract more operator subsidies and enlarge its retail presence through Apple stores or online channels if it wants to regrow significantly in the future,” says Woody Oh, Director at Strategy Analytics.
Apple iOS fell 35 percent annually. Apple, however, had a different story to tell at its third quarter earning call last month. According to Apple’s report, the company saw 51 per cent growth in iPhone sales in India. Clearly, with Android OS capturing 97 per cent market share in India; the Cupertino giant will need more than just pacing up to get closer to these numbers.