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Monday, November 30, 2020

PUBG Mobile and Direct Relief come together to fight Covid-19 pandemic

PUBG Mobile has partnered with Direct Relief for its Play As One campaign, under which it will be donating over a million USD for COVID-19 response for players running in-game.

By: Tech Desk | New Delhi | Updated: July 17, 2020 6:44:14 pm
PUBG Mobile, PUBG Mobile Play As One, PUBG Mobile COVID-19, PUBG Mobile new campaign, PUBG Mobile in-game event, PUBG Mobile COVID-19 donation The in-game ‘Running Challenge For Donation’ event is currently live and will go on until July 28. (Image: PUBG Mobile)

PUBG Mobile has partnered with Direct Relief to launch a new campaign called ‘Play As One’. Under this campaign, the company is running an in-game challenge and a community fundraiser to support and participate in Direct Relief’s COVID-19 response.

The company says it has started the Play As One initiative to bring a “positive impact on society and help more people”. It adds “PUBG Mobile is taking the social responsibility in a worldwide brand perspective and encouraging community members to contribute their own efforts, moreover, in gamer’s way.”

It states that the slogan “Play As One” will encourage players worldwide to team up and play for the same goal for one world, facing the global challenge together.

The in-game ‘Running Challenge For Donation’ event is currently live and will go on until July 28. During the event, the sprinting distance all of the players cover will be added to a server milestone corresponding to a dollar donation by PUBG Mobile to Direct Relief’s COVID-19 response. The donation will start at $1 million, which will increase as players sprint inside of the game. The company will be revealing the final donation amount will be revealed when the final server-wide milestone is reached.

Also Read: PUBG Mobile’s new anti-cheat system is here: What is it, how does it work?

So basically, the more you play the game and run inside of it, the more you will help increase the donation that PUBG Mobile provides to Direct Relief’s COVID-19 response.

Apart from this, the company along with Direct Relief has developed a dedicated channel for community members to support the fundraiser in terms of voluntary donations.

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To recall, PUBG Mobile recently ended its Chicken Dinner At home campaign, during which it encouraged players to safeguard their health by staying in the safe zone and enjoying chicken dinner at home.

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