Go Nisha Go game, designed to empower young girls, crosses over 3 lakh downloads

A screenshot from Go Nisha Go. (Image: HDI)

Access to in-game resources combined with the ability to make decisions and see the outcomes has led to measurable impact, as shown by a randomised control trial conducted by Population Council Consulting. The study enlisted approximately 2000 girls in Patna, Jaipur, and Delhi – regions with high rates of early marriage and adolescent pregnancy which can disrupt a girl’s education and life prospects.

The research revealed that girls who played Go Nisha Go demonstrated substantially improved knowledge compared to those who did not play the game. Players were at least twice as likely to have comprehensive awareness of modern contraceptives like condoms, birth control pills, and emergency contraception. Understanding of fertility and the menstrual cycle increased by 119%. Significant gains were also seen in knowledge of menstrual issues, timing of marriage, and contraception.

Beyond expanding knowledge, the game also boosted self-efficacy and intent among players. Girls felt more confident in accessing health services and speaking to providers about their needs. They were more determined to pursue their education, delay marriage, and gain financial independence.