Xiaomi announced that it has shipped more than a million TVs in India in the last nine months. Citing it to be an industry-first achievement, Xiaomi said that it is a “key milestone” for the company. The Chinese OEM quoting a report by market research firm IDC (International Data Corporation) said that Xiaomi’s Smart TV segment took the first spot in the country in the second quarter of 2018.
Xiaomi’s Smart TV brand entered India’s TV market earlier this year. The company in August this year announced that it managed to sell over half a million Smart TVs in over six months across the online platform and via Mi Home as well. The Diwali sale that ran between October 9 to October 11 attributed another 1,00,000 Mi LED TVs sale in the country. Xiaomi stated that this led the company to ship 4,00,000 Mi LED TVs in less than a month. The robust sale was also possible due to the “aggressive performance” of Mi LED TVs in the offline market, as per the company.
Xiaomi in its press note stated that Mi LED TVs managed to become the most-rated TVs online with over 2,00,000 ratings. As per the company, the Mi LED TV 4A 32-inch alone gathered over 1,00,000 ratings. To recall, Xiaomi brought the Mi LED Smart TV 4A 32-inch and 43-inch models in India in March this year for a price starting at Rs 13,999. The high-end model features a full HD panel, while the 32-inch model offers HD video playback. Both the Mi LED Smart TV 4A variants are powered by a quad-core Amlogic processor and support DTS sound technology to offer immersive audio experience.
“We are extremely proud to be sharing another Mi TV milestone with our fans and thankful for all the love. It took us years of planning to get the hardware design, smart Patchwall User Interface and software partnerships to deliver a truly smart TV experience for India and we are glad that over a million Indians put their faith in our product. Based on what we know, no other brand has ever achieved this in India,” Raghu Reddy, Head Category and Online Sales, Xiaomi India said.
📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines