Sony India has announced the launch of new G Master brand of interchangeable lens today. The new brand includes three new E-mount full frame lenses.
The all three new lenses feature Sony’s optical element technology, design and calibration. Sony claims its new lenses will allow users to produce never seen before still images and video content.
The first lens in the new E-mount full-frame series is the FE 24-70mm F2.8 GM standard zoom lens. Sony says its new standard zoom lens is ideal for portrait, travel and event photography. The new lens is built with three aspherical elements.
Sony’s new FE 24-70mm F2.8 GM lens has a direct drive SSM focusing system with smooth and quiet motor. The lens is dust and moisture resistant and features streamlined toggle AF/MF switch.
Sony has also launched a new telephoto prime lens in the new E mount lineup. The new FE 85mm F1.4GM prime lens is pitched as an ideal bokeh lens. This lens also uses SSM motor system for autofocusing.
The last lens in the lineup is FE 70-200mm F2.8 GM OSS telephoto zoom lens which offers high rendering, faster AF performance and image stabilisation. Sony says it is versatile for shooting wildlife, sports, weddings and a variety of other events.
The new FE 70-200mm F2.8 GM OSS lens features a floating focusing system and uses SSM plus dual linear motors for focus accuracy.
Sony’s new FE 24-70mm F2.8 GM standard zoom lens is priced at Rs 1,54,990 and FE 85mm F1.4 GM telephoto prime lens will retail for Rs 1,29,990. Both the lenses will be available from May 12.
Sony has not announced the price of its FE 70-200 F2.8 telephoto zoom lens but the lens is expected to be available from August. The newly launched products will be available at select Sony Center, Alpha flagship stores and other electronic stores.