After launching its Canvas LapTab 2-in-1 device early this year, Micromax has officially marked its entry in the laptop segment with its new Canvas Lapbook at a budget price of Rs 13,999. Micromax is also launching its Canvas LapTab LT777 priced at a higher Rs 17,999 from the original Rs 14,999 for the first LapTab.
The new Canvas Lapbook which runs Windows 10 comes with an 11.6-inch HD IPS display, Intel Atom processor, 2GB RAM, 32GB storage space (expandable up to 64GB) and claims 11 hours of battery life. Micromax’s new Canvas Lapbook will be available on Snapdeal from October 9. The company plans to make it available offline as well.
According to Micromax’s chief marketing officer Shubhojit Sen, the target audience of the Lapbook are those in second and third tier towns, who’ve not yet tried a laptop simply because it was too expensive.
“In India, the overall PC penetration is around 10 per cent, and once you move away from urban centres that’s even less. After the success of the LapTab, we realised that we can fill the gaps in this category and our product aims to tackle some of the roadblocks that have been there to PC penetration in India,” says Sen. These have primarily been around pricing, specs, OS piracy and servicing, he adds.
With Lapbook, Micromax says they are providing the specs and a licensed version of the OS along with an Intel processor, all for Rs 13,999, making the cheapest Windows 10 plus Intel laptop.
Micromax along with Microsoft and Intel are hoping that a product like Lapbook will dramatically expand the category, which has traditionally remained very small in India.
A recent report by MAIT, India’s apex body representing IT hardware, training and R&D services, said that PC sales in India are falling. The report said while phones are driving all the growth but PC is showing degrowth. “The only way to arrest this degrowth is to look at ways to increase PC penetration in Indian households,” it said, adding that notebook sales in the household segment fell 26 per cent adding to an overall fall of 15%.
“With this pricing, we want to create a disruptive product, which we hope will expand the PC market as well, and not just increase our market share. We’re also offering quality after sales with the Canvas Lapbook, where our team will pick up the device from your home in case of an issue and return it within 7 days,” says Sen.
The launch of Windows 10 is also being seen as a possible means to stem this fall in the PC market, but for many households, pricing remains a reason why PC was never an option.
“So far the response to Windows 10 has been great. Over 110 million devices are already running the new OS. Now with a device like Micromax Canvas Lapbook, we’re hoping that the size of the PC pie will also increase significantly in India with such innovative devices,” says Sharlin Thayil, Group Director- OEM, Microsoft India. He adds that the product will also be available in Microsoft Priority Reseller stores over time.
With the new Canvas LapTab LT777, Micromax has increased the screen size from 10.1-inches to 11.6-inches and bumped up the battery from 7700 mAh to 9000 mAh. It has also included a new back-lit keyboard, along with a stronger hinge compared to the earlier one, taking into the account the feedback they got from users.
The Canvas LapTab LT777 will go on sale on Amazon from October 13 and this is primarily aimed at urban users in metros, tier I cities. The Canvas LapTab will also be available offline soon.