I have tried most of the smart televisions available in the market. I have also tried some external hardware that can make televisions smart. However, very few people actually use the smart features on a regular basis, mostly because it is not that easy to shift from live TV to the smart features.
However, LG hopes to change that with its new WebOS for televisions. This new software is different from the earlier UIs used by LG as well as other television manufacturers and it far more intuitive and easy to use. In fact, it is as easy as swiping from one feature to the other.
The unique Launcher — a left-to-right scrollable menu that runs across the lower portion of the screen — makes it possible to switch between broadcast TV, VoD movies, games, apps, media files stored on connected devices without returning to the ‘home’ screen. The Launcher is accessible from any screen, without interrupting their current content selection.
Rishi Tandan, LG India’s marketing head for home entertainment, said the feature could make people actually use the smart features of their televisions.
Speaking at the LG Tech Show 2014, he said the company’s be launch for this year will be the 4k curved OLED TV, the first time OLED was being used for ultra high defenition content. The company showcased its award winning 77-inch model from CES at the show.
Tandan said the company will offer 4K models that are at par in pricing with the cheapest models in the market. “But it won’t take long for customers to realise that they can buy a better model from HT for a small premium. That wouldn’t matter as they are anyway spending so much on the television.”
The most affordable 4K televisions are priced around Rs 3,00,000.
LG’s Ultra HD TV range of TVs deliver 8.3 million pixels per frameand come with an ULTRA HD Engine that up scales any video format into 4k quality. LG Ultra HD lineup is available in 49, 55, 65 and 84 inches.