Innovation can also come in the form of pricing. The new HP DeskJet Ink Advantage 3636 All-in-one printer, showcased at the HP Innovation Day in Singapore, has prices starting as low US$64 — about Rs 3800. The printer also has a scanner and copier. It is a network printer and connects directly to smart devices.
The unique bowl shaped design will be new to customers but will sync well with home and office settings. The printer has been created for a mobile first environment and will connected to a smartphone in second with the HP wireless direct.
Leong Han Kong, vice president printing systems, said the strategy to price cartridges at around $8-$10 has paid off for HP India. “We have seen a very rapid adoption with the roll out of affordable printers. And with the cheaper cartridges it costs as low as $8 for around 1500 prints in countries like India where we have InkAdvantage printers. Plus, for the mobile first Indian economy we have printers have easy access to printers from mobile devices,” he added.
“Indians love personal printers, but they are so cost inefficient. But centralised printers are cost effective, through they are inefficient as workers have to walk up to it. So we help suggest balance deployment for companies hitting the ideal workflow to cost balance,” he added
The new HP Laser Jet lineup for 2015 comes with jet-intelligence technology that gives 33 per cent more prints per cartridge and consumes 53 per cent less energy. They are also 40 per cent smaller. The HP Color Laser Jet Pro MFP M277 for instance has scan glass that beads to the edge, making it easier to slip in paper.
Disclaimer: The correspondent is Singapore on the invitation of HP India, which is paying for travel and stay.