Apple’s latest iPhones, the iPhone 6s and the iPhone 6s Plus, will stand apart for being the first devices to feature the 3D Touch, a completely new way to use touch screens. There is also a new feature called Live Photos that breathes life into still pictures. But that would be about it when it comes to innovation.
A lot other features, including 4K video capture, are things Android phones have had for at least a couple of years. Still Apple is quite confident that the new iPhones are the most advanced smartphones in the world, and certainly the best Apple has done so far. That is the sort of confidence Apple has in its products and not without reason.
The iPhone 6 range, which again was not really innovative when you look at the high standards Apple has set for itself, is now the top selling phone model in the world and the most popular iPhone ever.
There is hardly any competition in the tablet space when it comes to the iPad. But Apple on Wednesday took the competition literally to its rivals by launching the iPad Pro, the largest screen even on an iOS device.
Apple CEO Tim Cook called it the “biggest news in iPad since the iPad… the most capable and powerful iPad ever”. This iPad will have a 12.9-inch screen, almost as much as the top-end MacBook Air and comes with a smart keyboard and a stylus which Apple calls the Pencil.
However, in an indication that both Cupertino and Redmond are changing, the productivity demo of the powerful iPad Pro was done by Microsoft VP Kirk Koenigsbauer working on Word, Excel and PowerPoint on Apple’s new iOS 9 operating system. The demo also gave a good insight into the power of this new Apple tablet which seems to be able to do most of what a top-end PC can.
Meanwhile, the Apple TV has evolved with a powerful set-top-box and a remote that has touch and voice. There is a glass touch surface on the remote to swipe through titles, while the Siri remote can take voice commands. Tim Cook calls it the provocative future for TV, one driven by apps.
Earlier in the day, Cook announced new designs of the Apple Watch while offering a sneak preview into what the new Watch OS 2 can do in terms of software enhancements. It will now offer Facebook Messenger as well as the GoPro Viewfinder on the wrist.