“Whilst the WP29 (Article 29 Working Party) notes there is a balance to be struck between presenting the user with too much information and not enough, the initial screen made no mention at all of the key information users needed to make an informed choice, namely that clicking the agree button would result in their personal data being shared with the Facebook family of companies,” the letter said. The Irish data protection authority – which has jurisdiction over Facebook in the EU because the company’s European headquarters are in Dublin – said in April that it hoped to reach a deal in the coming months on the data sharing with WhatsApp.
A new EU data protection law will come into force in May which will give regulators the power to fine companies up to 4 percent of their global turnover, a huge increase compared with the present levels.
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