4 min readNew DelhiSep 27, 2025 10:04 AM IST
First published on: Sep 26, 2025 at 02:11 PM IST
OpenAI is launching a new feature embedded within ChatGPT called Pulse. This feature generates personalised reports for users while they sleep. Similar to social media or a news app, Pulse encourages users to check ChatGPT first thing in the morning by providing five to 10 briefs to catch them up on their day.
Pulse is part of a broader trend in OpenAI’s consumer products, designed to operate asynchronously rather than solely answering queries. Features like ChatGPT Agent and Codex aim to make ChatGPT feel less like a chatbot and more like an assistant. It appears OpenAI intends for ChatGPT to be more proactive with Pulse.
In a blog post, Fidji Simo, the new CEO of Applications at OpenAI, stated, “We’re building AI that lets us take the level of support that only the wealthiest have been able to afford and make it available to everyone over time.” “And the first step in that direction is ChatGPT Pulse, which will initially target Pro users before aiming to make this intelligence available to all.”
OpenAI CEO Sam Altman mentioned earlier this week that some of ChatGPT’s new “compute-intensive” products would be restricted to the company’s most expensive subscription plan, which includes Pulse. OpenAI has previously indicated its severe limitations in server capacity to power ChatGPT, but it is rapidly expanding AI data centres with partners like Oracle and SoftBank to boost capacity.
OpenAI launched Pulse on Thursday, September 26, for users of its $200/month Pro subscription. For these users, Pulse will appear as a new tab in the ChatGPT app. The company states that Pulse will eventually be accessible to all ChatGPT users, with Plus members gaining access shortly thereafter.
Alongside tailored briefings based on user context, Pulse’s reports may include compilations of news stories on specific topics, such as updates on a particular sports club.
Each report is presented as a “card” featuring AI-generated images and text. Users can click to view the full report and then query ChatGPT about its content. Pulse will proactively generate some reports, while users can request new automated reports or provide feedback on existing ones.
Gmail and Google Calendar can be linked to Pulse via their compatibility with ChatGPT’s connectors. Once configured, Pulse will check your calendar to create an agenda for upcoming activities or review your email overnight to highlight key items in the morning.
Pulse will also utilise context from past conversations to improve your reports if users have activated ChatGPT’s memory features.
Christina Wadsworth Kaplan, the personalisation lead at OpenAI, demonstrated how Pulse automatically recognised her passion for running and used that information to suggest running routes for her upcoming trip to London.
However, it’s difficult to ignore how Pulse could compete with existing news products like Apple News, paid newsletters, or traditional journalism outlets. Product lead Adam Fry says he does not anticipate Pulse replacing the various news apps people use, and the feature cites its sources with links, similar to ChatGPT Search.
Gmail and Google Calendar can be linked to Pulse via their compatibility with ChatGPT's connectors. Once configured, Pulse will check your calendar to create an agenda for upcoming activities or review your email overnight to highlight key items in the morning. 
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