Airtel introduces new features to enhance its fight against SPAM calls and messages

Sharma added that the company’s team of engineers and data scientists will continue to refine and enhance our offerings, ensuring that we stay ahead of any and all emerging threats.

The company claims that after it intensified its efforts to combat domestic spam calls, scamsters have resorted to exploiting foreign networks to funnel fraudulent calls into India. The trend resulted in a 12 per cent increase in overseas spam calls in the last six months. With its latest offering, Airtel plans to nullify the growing challenge.

With the upgraded AI-driven SPAM solution, users will get notifications about calls and messages from both domestic and international numbers in 10 languages. As of now, SPAM alert notifications using vernacular languages are only accessible to those using Android devices. All these features continue to be free for customers, and they will get auto-activated for all Airtel customers without them having to raise a request.

Airtel’s industry-first, anti-SPAM tool introduced in September 2024 has been a game changer, as it offers customers relief from unwanted communications. According to Airtel, it has traced an impressive 1560 spam calls every second. Since its launch in September 2024, Airtel customers have also seen a 16 per cent decrease in SPAM calls.