The International Olympic Committee (IOC) announced on Thursday that Sony Pictures Networks India (SPN) has been awarded the broadcast rights in India and the Indian sub-continent for the Olympic Games in 2020 in Tokyo, as well as the Winter Youth Olympic Games Lausanne 2020.
The Olympic Channel and other IOC digital platforms will also feature highlights and replays of key events.
In addition to the coverage on Sony’s digital platform, SonyLIV, the Olympic Channel and other IOC digital platforms will feature highlights and replays of key events to supplement SPN’s coverage of the Olympic Games Tokyo 2020 across India and the Subcontinent.
This follows the successful broadcast of the Winter Olympics in PyeongChang in 2018 on the Olympic Channel and other IOC digital platforms.
In addition, the IOC and SPN will also collaborate on creating a permanent Olympic Channel home within the SonyLIV service. Programming will feature year-round coverage of Olympic athletes and sports, highlighting locally relevant original content produced by SPN and Olympic Channel.
Thomas Bach, President, IOC confirmed the development and said, “As a dynamic sports and media market, India and the Subcontinent is an important strategic region for Olympic broadcasting. The IOC is pleased to be working with Sony Pictures Networks India to collaborate together to bring the best coverage of Tokyo 2020 and the Youth Olympic Games to fans across the region, on their platform of choice, with the aim of inspiring young people to engage with Olympic sports and the Olympic values.”