Pro Kabaddi continued its remarkable run with Season 5 as hundreds of millions tuned in to watch the riveting Kabaddi action this season. The tournament followed a stellar opening in Hyderabad, and travelled across 12 cities before the finale in Chennai.
At the end of Season 5, gross impressions for India’s most watched non-cricketing league stood at 313 million with a watch time of 100 billion minutes. Tamil Nadu became the most successful new market with a 3.6x growth in ratings
Pro Kabaddi final (26.2 million) this season pipped PV Sindhu’s Rio Olympics final (17.2 million), last year’s Pro Kabaddi final (15.2 million) and Indian Super League final (15 million) in average impressions. The match was only behind Indian Premier League final at 39.4 million.
Patna Pirates made it a hat-trick of titles as they crushed Gujarat Fortunegiants 55-38 to win Vivo Pro Kabaddi Season 5.
Commenting on the performance of India’s flagship Kabaddi tournament, Star India MD Sanjay Gupta said, “India has truly embraced kabaddi. This season was all about pushing boundaries. With an expanded league, there were 12 teams competing in more than 130 matches, spread across 13 weeks. The love for Kabaddi cutting across geographies and demographics is self-evident. It is very heartening to see this response from millions of fans across the country, which has emphatically re-established Kabaddi’s position as the most watched non-cricket sport synonymous with the VIVO Pro Kabaddi League.”