April 29, 2016 4:30:32 pm
Professional Management Group (PMG), India’s first sports marketing company chaired by legendary cricketer Sunil Gavaskar has signed Indian cricket’s youth icon Shikhar Dhawan for a three year period.
As part of this long term association, PMG will now exclusively be looking after Shikhar’s brand endorsements and associations, corporate profile, patents and digital rights, with a special focus on image building and reputation management.
PMG will provide a focused team working on Shikhar with special emphasis on enhancing his dynamic personality and his connect with youth.
Commenting on the signing, Sam Balsara, Director, PMG & Chairman, Madison World said,”We are excited to sign up with Shikhar, one of the few batsman to play across all formats for India.
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He is one of India’s most gifted cricketers with right aggression, competitiveness & consistency.
“He has made a place for himself with his solid and powerful batting skills. Being an instant crowd favourite, brands would love to associate with such a strong personality in order to project high spiritedness and exuberance amongst their target audience.”
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