The cricket’s global governing body International Council of Cricket (ICC) has signed a deal with Dream 11, India’s biggest sports gaming platform, to make it its “Official Fantasy Game Partner” till 2023. As per a press release, the cricketing fans all across the world will have the opportunity to select their fantasy teams after the official team squads are announced for all ICC events worldwide.
The release from Dream11 further added that they will develop and operate fantasy games related to all ICC events, which will include “T20 matches, World Cup and Test matches, across major Men, Women, Junior and Qualifier events”.
Speaking on the partnership, ICC CEO David Richardson said, “The ICC is delighted to welcome Dream11 on board to deliver a fantasy cricket platform for cricket’s one billion plus fans across all ICC events. Giving fans the opportunity to enjoy our sport in more ways, by playing fantasy cricket throughout the tournament or for individual games, is important to us.”
Harsh Jain, CEO and Co-Founder of Dream 11 added: “We are thrilled to be the global Official Fantasy Game of ICC – the apex body of cricket, for all their matches going forward. The ICC Dream11 partnership will provide the best, most trusted fantasy cricket experience to billions of fans globally. Cricket fans are in for a highly engaging and immersive experience helping them to get closer to the real-life cricketing action by virtue of their ICC Dream11 teams. This exciting partnership gives us both the perfect opportunity to revolutionise sports consumption and be the catalyst to increase fantasy cricket adoption from the current base of 4.5 to over 10 crores globally.”