Updated: November 17, 2020 12:26:48 pm
The Board of Control for Cricket in India (BCCI) on Tuesday announced its deal with MPL Sports, the sports merchandise brand from Mobile Premier League- an e-sports platform, as the new kit sponsor and official merchandise partner for the Indian Cricket Team.
As per the BCCI statement, under the newly-inked strategic partnership, MPL Sports has entered into a three-year agreement from November 2020 to December 2023. MPL Sports’ association with the BCCI begins with upcoming India’s tour of Australia, 2020-21, which will see Team India sporting the new jerseys.
The deal was cleared by the Board’s apex council on November 2. Nike had a five-year deal during which they paid Rs 370 crore from 2016 to 2020.
🚨 NEWS 🚨: BCCI announces MPL Sports as Official Kit Sponsor for Team India
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As part of a three-year deal, MPL Sports designed and manufactured jerseys will be worn by Men’s, Women’s and the Under-19 INDIAN cricket teams.
— BCCI (@BCCI) November 17, 2020
The senior men and women and the Under-19 teams are also a part of the deal for the new kits.
Talking on the deal, BCCI president Sourav Ganguly said in official statement,” We look forward to MPL Sports adding a new chapter to the team’s kit, and bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India.”
Board secretary Jay Shah said: “The partnership leads us to a new frontier for Team India and for sports merchandising in the country.
“This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally.”
The previous deal with Nike, a four-year contract, ended in September.
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