Updated: April 5, 2018 8:17:52 pm
The BCCI sold the broadcast rights for India’s home games to Star India for a record total of Rs 6138.1 crore. Announcing the landmark deal on Twitter, BCCI treasurer Anirudh Chaudhry congratulated Star India for emerging as the highest bidder in the e-auction. Star India had to cough up a staggering 59.31 per cent more than what it had paid for the rights in 2012.
This takes the per match value to Rs 60.1 crore for 102 international games across three formats of the game. It was previously Rs 43 crore per match between 2012-18.
“The final consolidated bid was (Rs) 6138.1 crore, which translates to a per match figure of (Rs) 60.18 crore, over 102 matches,” said BCCI acting secretary Amitabh Choudhary.
“The other relevant numbers are that we have gone up from 43.2 crore per match to this figure, which is climbing up by Rs 17 crore and if you compare with the IPL broadcast rights and the current, then the IPL figure per match, for 300 matches was Rs 54.4 crore and this figure is ahead of that. It was a learning experience.
“I would also like to express my gratitude to Sony Pictures, who helped us achieve this milestone and they had bid last (Rs) 6118.59 crores,” the acting secretary added.
In the e-auction that spanned for over three days, Sony Pictures Network India, Star India and Reliance were the three participants.
Star India has successfully made the winning bid in the global consolidated rights category that includes the worldwide TV and digital rights. With the India home cricket rights, Star now has a virtual monopoly in the cricket broadcasting world having bagged the IPL rights for a record Rs 16,347 crore (USD 2.55 billion) bid. They also own the rights for all ICC Tournaments (men’s and women’s 50-over World Cup, World T20).
On Wednesday, the bids breached the Rs 6,000-crore mark amid intense bidding between Star India and Sony. The day ended with the highest bid touching Rs 6032.5 crore. The media rights were auctioned across three categories: the Indian television rights and rest of the world digital rights (GTVRD), digital rights for the Indian subcontinent alone (ID), and the global consolidated rights (GCR).
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